We can communicate with precise users by using EDM. Today, email is still an important means of communication, and the advantages of email marketing are also obvious.
Compared with other traffic acquisition channels, the cost of obtaining email addresses is not high. In addition, emails have strong expressiveness and content integration capabilities. One email can have rich content and be personalized, which is also a feature of emails. If emails are used properly, the cost is still very low compared to other channels.
How to get email addresses wisely.
Obtaining email addresses is a very important part of email marketing. In fact, you may not be able to obtain their email addresses when you first contact customers.
1. Collect user information
You can scan the code with your mobile phone to obtain Facebook ID or mobile phone number. In this process, you can selectively collect email addresses.
2. Give gifts
You can lend a white paper or e-book to customers, or other derivative additional materials, and get email addresses naturally.
3. Through a third-party agency
Some writers will choose to find the email address through a third party or other means. This is actually a bad strategy for obtaining email addresses, which will bring many subsequent problems. If the source of the email address is unclear, it will be difficult to do data analysis later, and the email recipient will not know why he received the email, so this behavior is not recommended.
Fancy email marketing.
The seller should not first think about when to send things to users, but when users need these things, find this time point, and then send emails. Based on personal experience, the author talks about several key points of email marketing.
1. The title is fascinating
The purpose of the title is to attract the recipient to open the email. The use of a suggested tone in the title is easy to stimulate the recipient’s intention to click and encourage customers to complete the conversion after receiving the email. In addition, the clever use of emoticons can make the email more eye-catching and attract the recipient’s attention. Here are two examples: Receive 50% off in the last day. Do you sill miss it? Quantity is limited. Put it in your shopping cart today before quantity fill!
Sellers can write titles in two languages for the Middle East market: Arabic and English. Pay attention to the wording to express the theme more down-to-earth.
2. Keep the content concise and clear
(1) Use a uniform font format. The font size should be 10-12. Avoid using colorful fonts of different sizes throughout the article. Avoid using all capital letters, otherwise it will increase the reading difficulty and make people feel disgusted.
(2) The promotion method and discount strength should be concise and provide 2-3 pictures for intuitive comparison.
(3) Recommend several related or matching products based on the products that customers have purchased.
3. Use holidays to show your presence
During holidays, people will spend time on things that interest them, so we should make good use of this opportunity. Send thank-you emails to customers before holidays, which will help cultivate customer stickiness.
4. Avoid sending emails without plans
Don’t send frequently, or you will be blocked by Google. Not only will it be annoying, but it may also be blocked by the mail server. We send push emails, not business emails, and customers will only choose to check them at fragmented time, so it is best to choose to send emails in the evening after get off work, on weekends, and on holidays.