As the role of product videos on Amazon becomes more and more prominent, more and more sellers begin to pay attention to the production of product videos. This section introduces the current situation of product videos on Amazon, production ideas, video production misunderstandings, and video production requirements for sellers.
1. The current situation of videos on Amazon
Although Amazon product videos have been out for a while, many sellers have not paid attention to them, and there are still a large number of products that have not been uploaded to the video. This is also an opportunity for us novice sellers, because domestic experience tells us that Amazon videos will definitely become a standard feature of product listings. In actual combat, the conversion rate of products with videos is significantly higher than that without videos. If video ads are turned on, the click-through rate and conversion rate of video ads are much higher than those of ordinary keyword ads. Among these sellers who uploaded videos, there are also a large number of videos that are just uploaded, and the video content is not carefully designed from the perspective of consumers.
2. Ideas for video production
Amazon product videos are used for product retail. Their main function is to introduce the purpose and characteristics of the product to buyers. The product itself needs to be introduced clearly so that consumers have a clear understanding of the product’s usage, structure, material, and function. At the same time, the product’s selling points should be emphasized to increase consumers’ shopping impulse.
3. Types of video production
Product videos are generally divided into two types. The first is product introduction videos, and the second is life videos. The content of these two types of videos can have a variety of forms, such as unboxing videos, product comparison videos, product usage videos, funny imitation videos, test videos, etc.
Product introduction videos: This type of product is generally suitable for standard products, that is, functional products, mainly introducing the functions and parameters of the product. It can also be a style product. In addition to reflecting the material and texture of the product, the video mainly reflects the appearance of the product and the life scene of the product.
Life videos: Life videos simulate normal people using products in life, expressing admiration for the product’s selling points, and introducing how to install the product, etc., or simulate Internet celebrities to evaluate the product.