Under the current situation of upgrading of physical industries and increasing cost structure, the cost advantage of traditional foreign trade industry is gradually disappearing. At the same time, the traditional foreign trade industry is also affected by unfavorable factors such as trade barriers and the rise of trade protectionism. Under the background of the gradual decline of the entire traditional foreign trade industry, with the proposal of the “Belt and Road” initiative and the strong support for the transformation and upgrading of foreign trade, cross-border e-commerce exports have become the “dark horse” in the foreign trade industry, and have emerged suddenly. Coupled with the driving force of the money-making effect of the cross-border e-commerce industry, more and more foreign trade practitioners and export-oriented manufacturing factories have begun to enter the cross-border e-commerce industry.
Correspondingly, cross-border e-commerce platforms such as eBay, Amazon, AliExpress, and Wish are competing for publicity through various online and offline channels. Many people who intend to enter the cross-border e-commerce industry, and even cross-border e-commerce sellers who are already in it, find it difficult to distinguish the differences between the various platforms and choose the platform that suits their operations.
It is certainly a good thing that multiple platforms are flourishing, but for cross-border e-commerce sellers who have limited time, energy and funds, choosing a suitable platform is crucial to make money quickly in the short term and develop stably in the long term. Due to the differences in attributes, cross-border e-commerce platforms can bring different development directions and growth spaces to sellers. We always say that “choice is more important than hard work”. Choosing a platform that suits you is equally important for sellers. Standing at the threshold of the cross-border e-commerce industry, we have to think: Among so many cross-border e-commerce platforms, which one is more suitable for us?