For a long time, Amazon platform has been deeply recognized by sellers for its equality, fairness and standardized rules. As long as Amazon sellers operate steadily within the platform rules, they can get enough room for growth. For sellers who violate the platform rules and are punished or even have their sales rights removed, there are generally not too many complaints and accusations except sighing.
Standardized platform rules reassure buyers and sellers.
In this regard, Amazon and Google’s “DoNo Evil” company philosophy are similar.
Compared with other industries, the cross-border e-commerce industry is still in the bonus period of the wind, but with the influx of more and more sellers, the competition will become increasingly fierce. Although the overall volume of the cross-border e-commerce industry is growing, in the fierce competition, sellers generally feel that the overall profit margin is declining.
In such an atmosphere, the higher profit margin on the Amazon platform is like a clear spring, attracting the attention of countless sellers.
Based on Amazon’s unique platform attributes and the high spending power of its consumer groups, users are less sensitive to the prices of goods on the Amazon platform. As long as the quality of the goods is good, they will buy even if the price is slightly higher. Because of this, most sellers will work hard on product quality and user services, and can also maintain a high profit level at the selling price. This is unimaginable on other cross-border e-commerce platforms where price is almost the only competitive factor.
From the Amazon sellers that I contact on a daily basis, for a good product, sellers can usually easily maintain a profit margin of more than 30%, and if the product is unique, the profit margin can even be as high as 100%.
Through the above comparative analysis, it is not difficult to find that cross-border e-commerce, as an industry that is at the forefront of the market, has huge market potential and unlimited development space. It is a direction that physical factories that are looking for new business channels and traditional foreign trade companies that are seeking transformation should consider. At the same time, the threshold of the cross-border e-commerce industry is low, and the requirements for funds and skills are not high. As long as you are attentive, you can do it well. It is suitable for entrepreneurs who are seeking low-cost entrepreneurial opportunities to join. We have always said that “only by standing at the forefront can we fly higher”, and we often say that “choice is more important than hard work”. Under the current situation where the real economy is becoming increasingly difficult to maintain, the cross-border e-commerce industry is undoubtedly a worthy choice.
When it comes to choosing a cross-border e-commerce platform, whether from the perspective of market size, platform specifications, development space, or the profit margin and profit space pursued by sellers, the Amazon platform is a platform that deserves the priority attention of cross-border e-commerce sellers.