Since its establishment, Amazon has always adhered to the “user-centric” service concept and will become “the world’s most user-centric company” as its corporate philosophy, and every step of development is closely centered on this. Users also repay with practical actions. Because of the love of users, the Amazon platform has maintained a growth rate of more than 20% for many years.
The average annual growth rate. Users choose Amazon, and in the process of enjoying the high-quality goods and services provided by the Amazon platform, they have developed trust and dependence on the platform, and their stickiness to Amazon is getting higher and higher. At present, Amazon’s Prime membership (Prime is the name of Amazon members, and Prime members are generally understood as Amazon senior members) has registered more than 100 million people, and the annual renewal rate is as high as more than 90%.
Take Amazon’s US site as an example. If users become Prime members of Amazon, they can enjoy services such as free shipping, 2-day delivery, and no-reason returns on the Amazon website. In addition, Amazon also focuses on content, providing Prime members with free music, e-books, movies and other benefits. These benefits have become a powerful tool for deeply bonding users, so much so that some media commented that “Prime members have built a “moat” for Amazon, which can tightly lock in users.”
Prime members have both consumption needs and consumption capabilities
, and are a very important group among online shoppers. They shop online frequently and are less sensitive to prices. It is this group that has contributed to the annual per capita consumption of $1,200 on the Amazon platform.
The huge high-stickiness user group and such a high per-customer consumption amount are beyond the reach of other e-commerce platforms.