In order to ensure product quality, Amazon has strict audits on sellers, and Amazon’s seller application process is usually modified every 3 to 6 months to make the registration process more in line with the current environment.
As an e-commerce company, the most basic ability should be to provide consumers with product invoices and national delivery services, and Amazon’s requirements for sellers are the same.
In addition, Amazon has also formulated a series of certificates that registered sellers need to provide. No matter what products the seller sells, if you want to register successfully, you must first provide a copy of the business license, the national tax registration certificate, and the product brand qualification.
Depending on the specific classification of the products sold by the seller, different product certificates are also required. Books implement an invitation policy, and sellers need to accept a letter of commitment and pay a certain deposit; beauty and cosmetics sellers need to provide a cosmetics production license and a commissioned processing agreement. If the cosmetics sold by the seller are special cosmetics, they need to provide a food and drug administration registration certificate. If they are ordinary cosmetics, they need to provide a food and drug administration filing certificate.
Personal care and health categories have different requirements for different specific categories. For example, disinfection requires a disinfection product manufacturer’s health license and a commissioned processing agreement; nutritional food requires a food circulation license or food business license, a food production license, a commissioned processing agreement, a file of online food operators, a domestic health food approval certificate, and a food batch inspection report.
E-commerce platforms usually assess the seller’s business information when registering a seller’s account, which is a manifestation of responsibility to consumers. The platform rarely limits the number of sellers’ registered accounts, that is, one seller can correspond to multiple stores.
However, Amazon’s attitude towards this kind of multi-account association is resolute. In order to create an atmosphere of “focusing on products and neglecting stores”, Amazon has a zero-tolerance attitude towards the opening of multiple stores for the same company and the same type of products. Amazon will use technical means to analyze the seller’s registration information, product information, account password, etc., and make a comprehensive judgment on the seller.
However, this association is not absolute. If the seller’s two stores sell products of different categories, Amazon generally will not close the seller’s account.