At present, the traditional foreign trade is still dominated by offline transactions, including exhibition sales, processing trade, compensation trade, and technology trade. With the rapid development of the information technology industry and the Internet in recent years, facing the problem of transformation, traditional foreign trade enterprises have begun to think about their own thinking mode, business model and business process.
Cross-border e-commerce, which is mainly characterized by online, has become the “hot commodity” of traditional foreign trade.
As an international trade company, New High-tech Company only engaged in traditional B2B international trade in the early days. With the progress of the times, the trend of trade digitalization is becoming stronger and stronger. Managers have found that consumers’ habits have changed, offline trade has begun to shrink, and orders have gradually decreased. At the same time, the user saturation of online B2B channels is getting higher and higher, the degree of product homogeneity is getting higher and higher, and the purchase of offline customers is becoming more and more fragmented, and small purchases have become the mainstream.
All these indicate that the traditional foreign trade industry is no longer suitable for the company’s development requirements. In addition, they have gradually realized that today’s e-commerce has entered the “big data era”, and the accumulation and mining of e-commerce data and customer precipitation are the new driving force for the development of enterprises.
Therefore, New High-tech decided to make a strategic transformation and vigorously expand the field of cross-border e-commerce. From offline to online, it only took 3 years, from pure offline traditional trade to online and offline transaction volume accounting for 50% each. Many people lament that New High-tech’s transition was so smooth and the results were so good.
Of course, it does not mean that traditional foreign trade can no longer survive. On the contrary, the traditional foreign trade model still has a place in the B2B model. It’s just that with the progress of the times, we need to change our thinking and find a way out in the tide of the new era.