[Background of the problem]
In recent years, my country’s cross-border e-commerce has demonstrated strong vitality. From 2015 to 2017, the average annual growth rate of my country’s customs cross-border e-commerce imports and exports reached more than 50%. In 2017, the total import and export volume through the customs cross-border e-commerce management platform reached 90.24 billion yuan, a year-on-year increase of 80.6%. With the vigorous development of cross-border e-commerce, in 2010, a small wholesale platform independently branched from Alibaba International Station, AliExpress (English name: AliExpress) was officially launched. At present, the number of overseas buyers on the platform exceeds 100 million. Such an attractive market has attracted many people to join the AliExpress army. What is AliExpress?
[Required Materials]
Query information about AliExpress through literature review, online search, etc.
[Operational Skills]
1. Understand the AliExpress platform
AliExpress is an online trading platform built by Alibaba for the global market. It integrates orders, payments, and logistics. It is called the “international version of Taobao”. However, AliExpress is different from Taobao in that it is a global trading platform with foreign consumers as the main buyers. The platform covers 230 countries and regions around the world, among which Russia, the United States, Spain, Brazil, and France are the key markets of AliExpress. AliExpress currently has sites in 18 languages, ranks 41st in Alexa’s global ranking, and has more than 300 million overseas App installations.
2. How can new sellers on AliExpress grow quickly?
There are usually three modes. One is that sellers choose to open stores independently, build teams, and recruit experienced operators to open stores independently. AliExpress provides online courses and offline training. The second is store hosting. The official service market of AliExpress can help with the operation. The third is supply and marketing docking, similar to product selection meetings, which connect core sellers with factories in the industrial chain. On the spot, everyone can discuss cooperation in purchasing goods, and even discuss in depth the establishment of a joint venture company to do cross-border e-commerce.
3. How can high-quality sellers develop better?
AliExpress will give some policy preferences to high-quality sellers who enter the platform, including:
(1) Marketing resources. All marketing resources of AliExpress are free. Platform promotions and sub-venues are only open to good sellers. Many resources are exclusive to good sellers.
(2) Traffic support. For high-quality sellers in new stores, the product search and exposure traffic will be tilted for 90 days. This is only available to new high-quality sellers and is designed to help them grow quickly. New stores have no transaction volume and good reviews, and their ranking may be on the 50th page. Through search traffic exposure, they can be moved up. At the same time, there are search equity leverage and direct train first class
(3) Brand privileges. When high-quality sellers come in, there will be a Topbrandstore exclusive store logo. This is a high-quality seller certified by the platform. Buyers can trust it, and the traffic and conversion rate will be high. There are also direct search links and brand wall displays. Enter the brand name and you will see a direct link to the official store.
(4) Resource empowerment. The brand has many new projects and new products. Good sellers have the priority to enjoy this trial.
(5) Internal communication. AliExpress has an official DingTalk group. Good sellers have the opportunity to join the core DingTalk group. Industry clerks, account managers, and even industry-related persons in charge and product persons in charge are all in it, listening to sellers’ needs at any time and helping everyone solve problems.
(6) Exclusive service. There will be key account experts and industry clerks to do one-on-one docking with everyone.
AliExpress official website homepage: https://www.aliexpress.com