After deciding what kind of goods are the best sellers, the next thing an enterprise should consider is the channels for selecting goods. The reason why e-commerce has developed so rapidly and has a huge market space is that there are many kinds of goods available for consumers to choose from online, which can meet the consumption needs of consumers to the greatest extent. So, when selecting a product channel, what aspects should be considered?
8.2.1 Hot word search on sales platforms
The hot word search on major sales platforms reflects to a certain extent what the most popular goods are among consumers in the current period. By searching for hot words on major sales platforms, enterprises can grasp the current consumer’s consumption intention in a timely manner and choose the goods they want to sell. By controlling consumer demand, it is beneficial for enterprises to communicate with consumers in a timely manner, thereby promoting the conclusion of transactions.
8.2.2 Hot-selling products on foreign websites
When doing cross-border e-commerce, you must always pay attention to the consumption attitudes of domestic and foreign consumers and adjust the goods you want to sell in a timely manner in order to obtain greater profits. Whenever a new hot-selling product comes out, it will always attract the attention of consumers. By promoting these fresh and hot-selling products, the website can effectively attract the attention of consumers and increase traffic. Such hot-selling products will increase consumers’ interest in browsing the website, thereby attracting consumers to buy.
8.2.3 Hot spots in social media
With the rapid development of the Internet and information technology, the whole world seems to have shrunk. Whenever there is a hot current event, people will quickly learn about it through various social media. By grasping the hot spots in social media, companies can also extract consumers’ demand for a certain product. By analyzing the products that may be popular with consumers through events, in addition to driving the sales of single products, it can also increase the influence of users on the website. If cross-border e-commerce wants to achieve greater economic benefits, it must grasp the hot spots in social media and choose the most popular products in a timely manner.