Commodity resources refer to the commodities that enterprises can put on the market for sale within a certain period of time. Commodity resources are the basis of other production factors. With the deepening of economic globalization, the diversity of demand for commodity resources in various regions has led to an increasing variety of commodities. When determining what commodities to sell, enterprises should fully consider their resource advantages in selling commodities.
1. Financial resources
Financial resources are the monetary embodiment of material and non-material elements when enterprises carry out commodity economic activities. Specifically, they are various economic resources that can be recorded in accounting and measured in currency, including funds, debts and other rights. It includes both the size of static scale and the dynamic turnover status, and to a certain extent, the ability and level of enterprises to obtain and control these resource elements. In the enterprise financial resource system, the most important resource is funds. Financial resources are the economic foundation of enterprise business capabilities and the basic conditions for the formation and development of other resources.
As a Chinese cross-border e-commerce company, ANKER has some specific shipping and tax advantages. In addition, the economic strength of the enterprise itself is also an important factor supporting the rapid development of ANKER.
2. Brand resources
Brand resources refer to all methods that can be used to establish and consolidate brand equity and brand image. It involves the connection between brands and consumers and the brand experience of consumers. Brand resources are composed of a series of intangible factors that indicate the identity of a company or its products, which can influence and change consumers’ brand cognition and brand attitude. Brand resources can be further divided into three categories: product brands, service brands and corporate brands. Brand resources are of incomparable importance in maintaining customer loyalty, opening up new markets, promoting new products, etc.
ANKER has focused on arousing people’s interest and building people’s trust in the brand from the beginning. ANKER initially entered the e-commerce market with the brand image of low-priced mobile phone accessories. Now ANKER has diversified its products, ranging from batteries to smart home systems. Generally speaking, people are more willing to trust a brand that has achieved the ultimate in both products and services. ANKER has gained customer trust by creating new brands in new niches, catering to different niches, and standing at the top of small markets.
3. Market resources
Market resources refer to those resources that are not owned or controlled by the enterprise, but exist in the market and can be used by the enterprise because of its strong competitive strength, unique business strategy skills and extensive relationship network. They mainly include relationship resources, leverage resources, social resources, historical and cultural resources and other market resources.
After ANKER’s products have developed a market, it began to launch new products and use social media to share and spread its products to develop a larger market. Among ANKER’s social media accounts, there are 559,000 fans on Instagram and more than 300,000 fans on Facebook. These fans can help ANKER gain more attention, even when the market is saturated. By reaching out to all kinds of consumers, it is conducive to expanding the brand’s popularity.
4. Technical resources
Innovation and development are very important for an enterprise. To innovate and develop, technical support is indispensable. Technology includes two aspects: one is the knowledge of software related to solving practical problems; the other is the knowledge of hardware such as equipment and tools used to solve these practical problems. The combination of the two constitutes the technical resources of this enterprise.
ANKER strives to improve and update its products through continuous technical optimization, so that its products can meet more consumer needs. At the same time, ANKER actively invests funds to develop and research new products to continuously improve its competitiveness.