Overseas warehouses do not have too many rules for the types of products stored, but this does not mean that all products are suitable for using overseas warehouses.
10.5.1 Front-end display of overseas warehouse products
Only by fully analyzing and researching can we select suitable products to be displayed at the front desk of the store and maximize the use of overseas warehouses.
1. Products with good quality, high profits and high prices
Products that will not be damaged due to long transportation time and multiple long-distance turnover; products with high added value, high profits and high prices are suitable for using overseas warehouses. Products with low prices and low profits are not suitable, because after the products are sold, it cannot be guaranteed that every user will give a good review of the order. When generating after-sales service, if there is not enough profit to support it, then it is meaningless to sell the products in overseas warehouses.
2. Products with short sales cycles
It is best to store products with short sales cycles in overseas warehouses, preferably hot-selling products, because if the product sales are good, the inventory turnover will be fast, so that a virtuous cycle can be achieved without the situation of overstocking and unsalable products, which is also conducive to the return of funds for e-commerce companies. Considering that the products with good sales in different regions and seasons are different, e-commerce companies need to pay attention to market dynamics in real time to formulate flexible sales strategies.
3. Products with sufficient inventory and easy replenishment
Before using overseas warehouses, e-commerce companies should first conduct market dynamics analysis, inventory analysis and supply analysis. In addition to controlling product quality, they are also required to ensure sufficient supply of products and stable replenishment. Products that cannot guarantee supply and replenishment are not suitable for using overseas warehouses. Because once the products become popular, the store does not have enough products to sell, and the later replenishment cannot keep up, which will have a great impact on the account and cause buyers to be dissatisfied with the store.
4. Products with large size and weight
If international express is used to transport large and heavy products to overseas, the freight is expensive and it will be restricted by product specifications. It is much more convenient to use general trade to complete the transportation of products. E-commerce companies can use air or sea transportation for bulk transportation to effectively reduce transportation costs, ensure the timeliness of delivery, and improve buyers’ purchasing experience.