Through FBA logistics services, sellers can directly send the products sold on the Amazon platform to Amazon’s local warehouses. As long as customers place an order, Amazon will help complete the subsequent picking, packaging, shipping and delivery, and the seller only needs to pay a certain service fee. Compared with other e-commerce platforms, this logistics model has the following characteristics:
First, timeliness. When sellers settle in other platforms, packing and shipping need to be completed by themselves or third-party logistics companies. From the completion of the buyer’s purchase to the delivery, the platform needs to be transferred to the seller, and then the seller needs to transfer to self-operated logistics or third-party cooperative logistics. Compared with FBA, there are two more links in the middle. With FBA, selling and shipping are only carried out on the platform and the buyer’s home. At the same time, Amazon has built warehouses in many places, which can ship goods nearby, effectively saving time and ensuring the timeliness of logistics.
Secondly, improve product exposure and increase sales. After sellers join FBA, the keyword search proportion of products in their stores will increase after automatic calculation by the system. At the same time, the Prime logo will appear below the product, and buyers only need to pay a few dozen dollars a month to become Prime members and enjoy the free shipping service provided by Amazon. This means that these members will become potential users of merchants joining FBA, so naturally, the exposure and sales of sellers’ products will be improved.
Finally, improve customer experience and accumulate long-term customers. When buyers consume in stores that join FBA, first of all, the timeliness can be guaranteed, and the purchased goods do not have to spend too much time waiting. I believe this is a benefit that every buyer desires. In addition, for cross-border online shopping, most buyers will be concerned about logistics costs, and here they only need to pay a small fee to enjoy free services throughout the year. In addition, the services in each link and the sense of trust formed by the Prime logo will enhance the customer’s shopping experience and help retain customers.
Since FBA has such a big advantage, how to operate it? The following is a brief introduction to the shipping and return operation process.
In the shipping process, taking Europe as an example, first open the Amazon platform, click on the inventory, enter the inventory management page, then check the list to be shipped for shipping confirmation, and then click which country or region to ship to, and the shipment can be completed. If a buyer returns the product, the seller can view the return application and reason in the order-return management of the seller platform, and then handle it according to relevant regulations. If the seller closes the return application, Amazon will inform the buyer of the reason by email; if the return application is approved, the platform will send the seller’s return address to the buyer by email. After the seller receives the return, he can operate the order refund on the return management or order management page.