Goods need to be sold and bought. To purchase goods efficiently and conveniently, it is necessary to understand and master the cross-border e-commerce model, import customs clearance and other contents.
13.1 Two major driving forces of cross-border imports
Cross-border imports have two important driving forces, namely, increasingly strong market demand and gradually released policy dividends. With the continuous development of the market economy, domestic market consumption has been upgraded, and the market has become more stable and mature. Accompanying the growing market is the growing consumer demand. People’s consumption has begun to pursue personalization, and the types of goods they need are also constantly enriched. In order to meet the huge domestic market demand, cross-border imported goods have quietly been put on the shelves and become one of the channels to meet the domestic market demand.
13.1.1 Increasingly strong demand
With the continuous development of the market economy, my country’s consumption upgrade is imperative. Like the e-commerce promotions in the past two years, in addition to showing the shopping enthusiasm of domestic consumers, it also shows the trend of consumption upgrade in my country in recent years, and people’s demand for imported goods is increasing day by day.
Higher-quality goods are favored by consumers, and prices no longer dominate consumer shopping activities. People prefer high-value-added goods such as quality, craftsmanship, beauty, and quality. In terms of imports, in the past two years, the most popular products in NetEase Kaola’s global factory stores are cordless vacuum cleaners, electric toothbrushes, and home radio frequency beauty devices. On Tmall, high-end ingredients such as steaks and hairy crabs are also hot-selling.
At the same time, the consumption of imported personalized goods has begun to become the mainstream of consumption, and a large number of distinctive and personalized goods have ushered in a sales explosion. With the emergence of Taobao’s full-network promotion activities, hundreds of thousands of merchants have appeared, and personalization has become the main sales force. For example, the sales of large-size dresses have increased by 30 times, designer customized watches have increased by more than 15 times, pets and other peripheral consumption has increased by nearly 300%, and Lego model toys have increased by more than 130%. Even niche specialty products such as customized emojis have increased by 420% year-on-year.
In terms of clothing, designer brands and trendy brands have become popular among modern people. The Spanish brand ZARA only took 1 minute to complete the full-day sales performance on June 18 last year.
With consumption upgrades, consumers will not only choose high-cost-effective products, but are also more willing to pay a premium for natural, high-quality and healthy products. With the economic development in the past two years, goods from various countries have continued to pour in, and domestic goods have continued to enrich. Citizens pay more attention to the quality of life, and this change has made the domestic market have a broader market.