Compared with other cross-border e-commerce platforms that currently dominate the world, the Wish platform is extremely simple in terms of sales. Wish has saved most of the optimization of keywords and online promotion that merchants need to do through its own matching algorithm, but this platform puts more pressure on the procurement and logistics teams of a Wish store than any other platform. Therefore, if a merchant wants to have an excellent Wish store, he must have a complete procurement and logistics team, and he needs to devote more than half of his energy to maintaining and improving these two teams. We often find that some merchants who have been doing direct mail have achieved good results on platforms such as eBay and AliExpress through years of accumulation. When they enter the Wish market, their development speed will be much higher than other merchants. We believe that a complete and mature supply chain team has made an indelible contribution. “If you want to do your job well, you must first sharpen your tools.” For the Wish team, this sharp tool lies in the two links of procurement and logistics.
To manage the procurement and logistics links well, it is far from enough to rely on the few thousand words in this section. This section only cuts in from the perspective of data management and provides you with some core points of management.