Amazon’s charging model is relatively simple. For professional accounts, it includes monthly store rental fees, sales commissions, FBA fees, and CPC (Cost-Per-Click, a pay-per-click advertising format provided by Amazon to sellers) advertising fees.
Store monthly rental fees: Amazon’s monthly store rental fees are unified for all sellers. The monthly rental fee for the US site is $39.99, the monthly rental fee for the UK site is 25 pounds, the monthly rental fee for the Japanese site is 4,900 yen, and the monthly rental fee for the Australian site is 49.95 Australian dollars. The monthly rental fees for other sites are basically close to $40. Sales commission: refers to the platform share collected by Amazon based on the actual sales price of the product after the product is sold. Depending on the category of the product, the commission ratio charged by Amazon is slightly different. The commission rate is basically 8% to 15% of the actual selling price (sale price + shipping cost). Among them, the commission rate for Amazon’s own Kindle series peripheral accessories is 40%. For low-priced goods, Amazon platform specifies the minimum commission amount, and the minimum commission amount for general category goods is $0.30. For high-priced goods, Amazon platform also sets segmented rates. For example, for goods in the 3C electronic accessories category, for goods below $100, the commission rate of Amazon platform is 15%, and for goods above $100, the commission rate is 8%. Sellers can check the detailed sales commission rate in the background of Amazon Seller Center.
FBA fee: For goods that sellers choose to ship using Amazon FBA, Amazon platform will charge corresponding FBA fees after the goods are put into storage, stored and sold. FBA fees include order processing fees, weighing fees and shipping fees. Sellers can check the detailed FBA rates through the background of Amazon Seller Center.
On-site CPC advertising fee: This fee is the fee that sellers who place Amazon on-site CPC ads have to pay. Amazon platform provides sellers with on-site CPC ads to promote sellers’ products. Sellers can choose whether to place ads or not, and choose the products to place ads. When placing in-site ads, sellers can set their own advertising bids and budgets, and Amazon will charge advertising fees based on actual clicks.