Tags are one of the important bases for Wish platform to push products, so they need to be written according to the characteristics of the product.
The actual writing method can be based on the 80/20 rule: two big words (traffic words, generally category words, single words are preferred), eight small words (precision words, generally long-tail words, generally at least two words). Try to use as many long-tail small words as possible to increase the conversion rate when the product is pushed, so as to strengthen the later push. The optimization of any tag is based on improving the conversion rate as the first premise, so as to increase the platform push traffic and increase the product order volume.
Tags change rules during the product life cycle
Each product has a certain life cycle. I believe that all merchants have the same feeling. After a product has been sold for a period of time, due to peer competition, market saturation, seasonal changes, trend changes, etc., traffic and orders will gradually decrease until there are no orders at all.
For this life cycle, the keywords of the product will also go through the following stages accordingly:
New product (accurate keyword push) One order (accurate keyword push) One order volume increase (traffic keyword + accurate keyword push) One hit product (traffic keyword push).
Merchants need to understand which stage the product is in and make corresponding modifications.
Of course, this is just some experience and cannot represent the rules of the entire platform.