Keywords include broad keywords, core keywords and long-tail keywords. The relationship between these three types of keywords is both inclusive and independent.
For example, in the product listing, mobile power can be expressed by three groups of words: Power Bank, External Battery and Portable Charger. These three groups of words are independent core keywords. However, a 50000mAh mobile power bank is a large-capacity mobile power bank, which will be searched by some customers with special needs. Then Power Bank becomes a long-tail keyword, and is related to other keywords: External Battery and Portable Charger. For example, Watches is a broad keyword, but Men’s Watches is a core keyword, and Men’s Military Watches is a long-tail keyword. The relationship between these three words is inclusive and included, and the scope is gradually narrowed and more and more accurate.
No matter how the keywords are related, the first step a merchant needs to take is to understand their products, then collect and organize the keywords of the products, and then layout the keywords in the product tags settings according to the actual situation.