Product selection is almost a job that runs through the seller’s operation. Compared with the limited resources and insufficient capabilities of small sellers, large sellers often have more advantages in terms of talent, information, resources, processes, etc., and will use various tools to assist in product selection. Relatively speaking, large sellers are more likely to grasp the direction of the market. How to use these advantages of large sellers for our own benefit is the “Industry Large Seller New Product Follow-up Method” that will be discussed in this section.
In operation, no matter which category, there will be some dazzling star sellers. If you just treat them as topics for after-dinner chats and objects of envy, it is obviously a bit of a waste.
No one is born successful. There must be an inherent reason why an excellent seller is excellent. For small and medium-sized sellers, whether it is product selection or operation, they must follow the industry’s large sellers, observe their trends, study their operating skills, learn their product creation methods, think about their operating ideas, try to ask more whys, and discover the “power” of large sellers in analysis and learning, and apply what they observe to their own operational practice as much as possible.
From the perspective of product selection, large sellers in the industry will conduct more dimensional market research when selecting products. In addition to platform-based analysis, they will even use industry data to make predictions about a product and the market. After a comprehensive investigation, they will decide whether to put a certain product on the shelves. If we can frequently browse the products of the stores of large sellers in the industry and observe the listing of their new products, we can get information about these excellent sellers as soon as they put new products on the shelves. Based on the new information of large sellers, we conduct market research on these products and quickly follow up and put products with good market prospects on the shelves. This operation can put us on almost the same starting line as large sellers.
The biggest feature of small and medium-sized sellers is flexibility. After discovering opportunities, they can quickly cut in and follow up quickly. We must make full use of this feature.
Of course, in order to quickly follow up on new products from big sellers, you need to do three steps: (1) Find big sellers in multiple industries under the category you are interested in and keep records of them; (2) Develop a habit of browsing the products in these big sellers’ stores once a week; (3) If you find new products on the shelves, you must quickly conduct comprehensive and in-depth market research on these newly listed products. Only in this way can the big seller new product follow-up method really work.
In “Alice in Wonderland”, the Queen of Hearts said: You can only stay where you are if you run hard!
If you want to keep up with the pace of product selection and move forward step by step, keep up with the pace of big sellers in the industry!