As the world’s largest e-commerce platform, Amazon has a vast market and a large number of consumers. If you are a novice seller, you need to understand Amazon’s basic operating procedures and how to sell and manage effectively to maximize sales revenue and customer satisfaction. So, let’s take a look at what Amazon’s novice individual sellers do.

1. Register an account and set up a store.

Before becoming an Amazon individual seller, you need to register an Amazon account. Specifically, you need to provide tax and financial information so that Amazon can make settlements and tax reports. After the account is registered, the next step is to set up your store. The store will be the main page for all your product sales. It is responsible for displaying your store’s brand, products and access information, and providing customer and buyer consulting services. Therefore, in the store setting, you need to create all the details of the main partitions, product catalogs, product pages, and product lists to ensure that shoppers have the clearest and most convenient shopping experience possible.

2. Understand Amazon’s product categories and keywords.

The correct classification and use of keywords will help increase product exposure and sales. The relevant situation involves how to accurately identify each product in Amazon’s classification catalog system, and use appropriate and effective keywords in the description and header so that the store’s products can be displayed when customers search. Therefore, please be sure to understand Amazon’s classification catalog and search engine algorithm before listing your products.

3. Formulate a pricing strategy.

As a novice seller, determining product pricing is a key task. When pricing, you should refer to your competitors’ prices to determine what price is more likely to sell and at the same time ensure profitability. Behind the shipping and sales tasks are revenue and profit, so determining prices is a very important process. In the pricing strategy, it is very meaningful to refer to competitors’ pricing, which can help you better understand the market situation and decide on a relatively reasonable price to increase your sales and market share.

4. Prepare for shipment.

Before preparing for shipment, you need to determine the correct packaging, labeling and methods. Knowing these can ensure that your products are safe during transportation and can reach customers as expected. After your products are ordered, timely shipment and timely update of shipping status and subsequent maintenance should also be paid attention to and recorded.

5. Perform customer service and evaluation maintenance.

Customer service is the most important part of Amazon’s e-commerce platform. As a novice seller, you need to maintain a high sense of responsibility at all times and always pay attention to customer evaluation and feedback. High-quality customer service includes answering customer questions quickly and politely, solving customer problems effectively, and fully understanding customer expectations. At the same time, returns and disputes must be handled carefully to maintain brand reputation and customer satisfaction. It is very important to get good customer reviews on the Amazon e-commerce platform. Customer reviews are customers’ evaluations of your products and services, and are also the key to your successful development of the e-commerce market. Therefore, maintaining good customer reviews will bring you higher sales and achieve higher customer satisfaction.

6. Conduct self-marketing promotion.

When the number of products is small, product self-promotion becomes more important. By using a variety of online social media, such as Facebook and Twitter platforms for self-promotion. At the same time, you can also use Amazon’s advertising services to increase product exposure and attract more customers to visit and buy your products.

7. Continuous learning and improvement.

Amazon’s e-commerce platform is a very complex and evolving market. Therefore, as a novice seller, continuous learning and improvement should become a daily task to understand the emerging trends and cutting-edge technologies of the market. Better understand the processes and operational measures and use the various tools provided by Amazon to optimize the display of your products, increase sales and customer satisfaction.

As a novice individual seller on Amazon, there are many steps to pay attention to, from registering an account, setting up a store, providing products to sales management, each step has its own specific steps and processes. However, understanding these processes does not mean that you will be able to successfully carry out e-commerce immediately. First of all, you should always start from customers and customer satisfaction, so as to continuously improve your products and services. In addition, sellers should also use the various services and tools provided by Amazon to optimize their products and expand brand awareness to further increase their sales and customer satisfaction. Finally, it should be emphasized that the competition in Amazon’s e-commerce platform market is very fierce, so only through continuous learning and innovation can the continuous improvement of sales performance and the long-term development of the company’s business be achieved.