In fact, the competition for opening a store on Shopee is also very fierce. Therefore, in addition to paying attention to the stores and products, it is also important for merchants to monitor the data of the same products. However, many merchants do not know how to monitor the same products. So let’s learn about how to check the duplicate of Shopee products? What are the skills of Shopee testing?
1. How to check the duplicate of Shopee products?
For all products to be tested, make an overall plan (for the same type of products, the store has one or more products that are ordered every day, and the same value is set for full gifts or additional purchases). The data required to be recorded before the test includes: product SKU, original price, price increase or full gift minimum threshold, discount activity time setting, daily visits and conversion rate. The test mode of Shopee operation is the same as other platforms, that is, when the seller actually puts the product on the market, he can judge the market’s tolerance by examining the reading and conversion situation. Products with poor conversion rates will be regularly removed from the shelves and replaced with new ones. This process includes: product selection-shelf-inspection-identification, which has a long cycle and the success rate varies from person to person.
If the product has a high reading volume, many collections, and few conversions, it means that the product price may be too high. If the product has a high reading volume and many collections, it means that the product has potential and good market popularity, but the additional purchase conversion rate is low, which means that there is a problem with the product’s internal strength. Merchants need to optimize products from the aspects of detail page, comments, sku pictures and cost performance (price) to improve conversion rate.
2. What are the skills for Shopee testing?
Generally speaking, the number of products tested is best controlled at 3-5. After testing, 1-2 main points of operation are confirmed based on data.
1: In-store testing.
Put the candidate products in the recommended position on the store homepage or on the relevant pages of product details, analyze the addition rate and conversion rate of the products for a period of time, and find out potential hot products.
2: Testing in the community inside and outside the station.
This method is suitable for sellers who have accumulated a certain number of old customers. They can obtain old customers through Shopee mutual connection, operation of Shopee feed and off-site social platforms, Facebook, Instagram, YouTube, etc.
3: Give gifts to test the model.
If the seller has suitable offline resources or service provider resources, you can give away (or add to purchase) products. If few people want free delivery within a period of time, this product is relatively niche and not suitable for main promotion.
The above is the relevant knowledge about how to check duplicate products on Shopee. When you go to a Shopee store, you must pay special attention not to upload products repeatedly to save time. If there is no obvious difference between two products, the system will detect and upload them directly. Therefore, if you want to do well in Shopee, you must operate down-to-earth and not take shortcuts.