In order to make the sellers understand the advertising data more clearly and maximize the advertising effectiveness, sellers should pay attention to the following points during the setting of in-site advertising.
It is recommended to set the name of the advertising campaign as “Chinese product name + remarks”, and the default “no end date” is used for the end time of the campaign.
In order to better import traffic for the product, the daily budget of a single advertising campaign is not recommended to be too small. According to experience, it is best to set it to more than 30 times the advertising bid, that is, if the advertising bid is 1.0 US dollars, the advertising budget should be higher than 30.00 US dollars.
In order to view the advertising data more clearly later, it is recommended to create a separate advertising campaign for each product when creating an advertising campaign.
In the case that a store has multiple products of the same type/similar style, it is recommended to choose the products that are focused on at the current stage when placing advertisements, and for a variant product with multiple sub-bodies, it is recommended to choose the hot-selling or the most popular style (color, etc.) for centralized placement. In the placement of advertisements, focus is better than dispersion.
In product positioning advertising, category positioning should be selected from two directions: the current matching category and the currently unmatched but highly relevant category. Single product positioning should be considered from five aspects: the top 100 products on the Best Sellers list, the top 100 products on the New Releases list, similar best-selling products that are not currently positioned by sellers, the “three highs” (high exposure, high clicks, and high conversions) ASIN (Amazon standard identification number, which is automatically assigned to products by the system similar to our ID card number) products in the automatic advertising data report, and the natural ranking products and advertising products in the first five pages of core keyword search results.
No matter how much the total advertising budget is, the placement of in-site advertising should be focused on the products that are most conducive to conversion, which is also in line with the characteristics of Amazon platform operations.