When it comes to product optimization, many sellers tend to equate it with making good use of product images and more keywords. The logic of sellers is to use keywords to display products in search results and use pictures to attract consumers to click.
This is indeed what should be done when optimizing products on the Amazon platform. However, this is only part of it, and it is obviously not enough to do only this.
In the current era of extremely abundant materials and great satisfaction of needs, satisfying consumers is no longer something worth showing off. In the eyes of many marketers, satisfying consumers is only the lowest standard, and making consumers scream is the goal we should pursue. Only products and services that bring consumers enough surprises can impress them: only by providing value-added content that exceeds expectations can consumers help you share and spread. Word-of-mouth communication will bring secondary marketing and longer-term customer relationships, which is the realm that marketing should achieve. Although such requirements are a bit high for Amazon sellers who are still in the keyword thinking stage, only by “thinking in higher dimensions” can you have the ability to “strike at lower dimensions” and allow you to stand firmly at the forefront and remain invincible. With the rise of social media, Amazon is also adjusting the details displayed on the platform in order to establish better links with consumers and form stickiness.
For Amazon sellers, when optimizing products, especially in the creation of product detail pages, they must keep pace with the times, upgrade their thinking system, and strive to upgrade from the thinking mode of “keyword-driven traffic” to the customer-oriented mode of “consumer experience” as the core.
In the process of operation, products exist objectively. It is a requirement for every seller in the current operating environment to let consumers perceive your high-quality products through the information on the product detail page. In the previous article, the “6 elements of excellent titles” and other contents were explained in detail to readers, but all the skills and methods are just “skills”. What we should cultivate is to develop the “customer perspective” into our own underlying thinking system. Only in this way can our sales be more sustainable.
Finally, use a short story to end the content of product optimization.
A blind beggar was sitting on the steps next to a building begging for money. On the cardboard he used for begging, it was written: “I am blind, please help me.” Many passers-by passed by, but almost no one stopped, and they didn’t even notice the existence of the blind man. -A kind-hearted girl walked by him, suddenly turned around, and rewrote a sentence on the blind man’s cardboard. A miracle happened. Passers-by stopped and put change in front of the blind man. The words the girl wrote were: “What a beautiful day, but I can’t see.”
The same words, different expressions can achieve different effects, and the same is true for Amazon sellers.
When you are optimizing products, I hope you can remember this story and try to tell consumers a story about your own brand and products.