According to the data of various e-commerce platforms, mobile shopping has gradually become a trend, and the Amazon platform is no exception. Referring to the data released by Amazon, mobile traffic has accounted for about 75% of the total traffic on the Amazon platform. How can we better grasp and utilize mobile traffic?
If sellers want to make accurate use of mobile traffic, they must understand the difference between mobile display and PC display. Combining practical experience and comparison, mobile display has the following main characteristics.
Short display of product title: The maximum display space of 200 characters on the PC side is reduced to 80 characters on the mobile side. This requires sellers to fully consider this when optimizing the title, and put important content such as core keywords in the first 80 characters of the title as much as possible.
Only 3 of the five elements are displayed by default: On the mobile side, the system displays 3 of the five elements by default, and the other 2 need to be clicked again to be displayed, which requires sellers to put the core selling points in the top 3 when sorting.
The product description displays about 200 characters by default: In the display of product descriptions, the PC side is fully displayed, but the mobile side only displays about 200 characters. Therefore, the first paragraph of the product description is particularly important. Sellers must write it carefully and highlight the key points of the brand and products to better attract mobile consumers.
Based on the above three points, plus the product optimization details described in the previous article, we can take both PC and mobile traffic into our pockets.
Here, the content and details of product optimization are basically explained. In the actual operation process, it is recommended that sellers write and adjust the product content in a targeted manner based on the above content, combined with the actual situation of their own products and the market competition situation, strive to make their products get the best display, and pave the way for the promotion of later operations and the creation of hot products.
In the process of product optimization, we must learn to make horizontal comparisons with competitors. “Competitors are the best teachers.” We should learn from competitors’ strengths, avoid competitors’ weaknesses and deficiencies, summarize the characteristics of multiple peer sellers and apply them to our own products, and finally achieve a wonderful display of products.
There is a famous saying in marketing, “Whatever you have not done and have not thought of, your competitors have done for you.” The same is true for product optimization. Therefore, after mastering the optimization framework and details, we must also keep a close eye on every move of competitors.