Product type: Products with a price limit set by the manufacturer.
Product creation method: In-site advertising + coupons.
Core strategy:
(1) For products with a price limit set by the manufacturer, the prices of all sellers are not much different. In this case, product optimization is particularly important. You must ensure that your products are optimized and perform better than similar competing products. This is the key to making your products stand out from the competition.
(2) During the creation process, low pricing will not meet the manufacturer’s requirements, and high pricing will have no competitive advantage. Therefore, product pricing should be based on the manufacturer’s price limit, neither too high nor too low.
(3) In terms of operation and development, the method of “minimum price + coupon + in-site advertising assistance” is adopted, and “flash sale (in-site/off-site)” is used as a supplement. Using coupons can make your products more attractive to consumers on the search results page, thereby obtaining more clicks. In addition, products with coupons have independent traffic entry pages that can import more traffic to the products. When setting coupons, pay attention to setting percentage discounts for low-priced products and amount discounts for high-priced products.