The spiral method of creating hot-selling items is not only applicable to the creation of new products, but also to products that have been on sale for a long time and want to make a breakthrough in sales. As long as the product is a rigidly needed product and the current market demand for the product still exists, this method can be started at any time to create it. The spiral method of creating hot-selling items is not a method without investment. It is just more effective and economical compared with pure large-scale advertising and sales volume. It also complies with platform rules. Compared with many sellers who do large-scale advertising and sales volume, the loss of using the spiral method of creating hot-selling items is more controllable. According to past experience, generally an investment of 10,000 to 20,000 yuan can push the product to the top 20 of the BSR ranking. When using the spiral method of creating hot-selling items, the inventory of the product needs to be sufficient. What is “enough” should be determined based on the sales expectations of the product. Too little inventory can easily lead to out of stock before the expected ranking is created. According to the author’s operating experience, the first batch of stock needs to be about 500 pieces.
In the ultra-low price stage, it is necessary to set the maximum order quantity for the product. At the same time, pay special attention to the changes in sales. Once the sales volume grows too fast, it is necessary to quickly raise the price to avoid too much loss caused by too much sales volume in the low price stage. Each seller is an independent individual, and everyone’s operating ideas are different. When using the spiral explosion-building method, it is recommended that sellers refer to the previous article and build their own model. Without a model, there must be omissions. After building the model, it is necessary to repeatedly drill, predict the possible results at different stages, and formulate corresponding countermeasures. After the drill is proficient, it can be put into practical operation. The benefit of the drill is that it can make people think more comprehensively and reduce the risk in the process of building.
When you can’t accept the loss of sales and ranking, and would rather have no orders than accept losses, please remember that time is also money.
When the spiral explosion-building method enters the final stage, that is, when the BSR ranking reaches the current 10th place in the subcategory, it may be attacked by competitors. Regarding the situation that some sellers encounter where the shopping cart disappears after the price increase, what the sellers need to know is that orders can still be generated after the shopping cart disappears, and with a certain amount of orders, the system will reallocate the shopping cart to the product.
In order for the spiral explosion-building method to be effective, the operation cycle cannot be too short. It is recommended to use at least one month to test, adjust, summarize and improve. It is better not to do it if you give up halfway.
It is useless to talk without practice. Even if you know it but don’t take action, there will be no results. No matter how mature the plan is, the seller needs to try it himself and adjust and improve it in practice. Many sellers’ operations are ineffective because they are unwilling to make any attempts.