Many sellers report that they encounter some problems when applying the Amazon spiral hit model.
1. What should I do if I set a low price but no orders?
If orders do not arrive as expected after setting a low price, you need to consider and adjust from the following aspects. · The price is not low enough: There is no specific percentage to measure the low price in the first stage of the spiral hit model, but there is a principle, that is, “low enough to be able to place orders steadily and orders are on an increasing trend.” Product optimization is not good enough: Sellers should compare their products with those of competitors horizontally to ensure that the details of their products are good enough to attract consumers and better than those of peer sellers. Not enough traffic: The price is very low but there are no orders, which may be due to low traffic. What we need to do is to use as many traffic entrances as possible to divert traffic to the products, including selecting accurate category nodes and keywords for the products, setting automatic and manual in-site advertisements, setting coupons, participating in in-site flash sales, etc. 2. After setting a low price, the orders exploded instantly and the inventory was sold out. What should I do?
Compared to no orders, instant orders are also distressing. If the price of a product is low enough, it may be sold out overnight, with hundreds of orders, and it will become a hot-selling product in an instant, but the loss is also very uncomfortable. In order to avoid the explosion of orders at the ultra-low price stage, we can make the following plans in advance. Combined with sales expectations, stocking cycle, delivery time, capital turnover, etc., we can prepare more stocks appropriately. For example, the first batch of goods in my store is 500~1000, and such a quantity generally will not be sold out instantly.
Set Max Order Quantity (maximum order quantity). When publishing a product, set the maximum order quantity of the product to 1~2, which can prevent malicious short selling to a certain extent and reduce the risk of instant out of stock.
Sell your own products, and then split the original planned inventory, and send a part of the goods to each SKU separately. In terms of price setting, adjust one of the SKUs to the lowest price, and set the normal price for the other SKUs. In this way, even if it is sold out, only the inventory of one SKU will be sold out.
Lock the inventory by adding it to the shopping cart and release it in time according to the changes in sales. This operation requires the support and cooperation of the software system, and the seller only needs to understand this concept.
3. The effect of the early stage of the creation is very good, but in the middle of the creation, it is found that the sales volume, price, and BSR ranking cannot be increased. What should I do?
This situation is often related to the seller’s price adjustment speed too fast.
In the process of creating a spiral hot-selling product, the first thing to pay attention to is the BSR ranking. Sellers must believe that “as long as the ranking is high enough, there will be stable orders and the price can be increased to a high enough level”, so sellers must work hard to improve the BSR ranking. At some stages, in order to improve the BSR ranking, profits can be sacrificed in stages. Where does the belief in such creation come from? As long as you do a little research, you will find that there is no hot-selling product that does not make money, and no Top 10 product is in a long-term loss-making state. Therefore, the core of the creation is to make your product rush to the top of the BSR ranking. Only in this way can you make more money, which is also the core of the spiral hot-selling product creation.
In the process of creating a spiral hit, if you encounter a situation where sales, price and BSR ranking are not going up, you might as well be ruthless and promote it again by lowering the price of the product and increasing advertising investment.
4. How to solve the problem of the shopping cart being lost during the price increase process
The shopping cart of the product is automatically identified and allocated by the Amazon system. When a product has too many price increases in a short period of time or the price increase is too large, the shopping cart may be lost.
For this situation, it is recommended that after each price increase, the seller should go to the front desk to check. If the shopping cart of the product is found to be lost, the price should be adjusted back to the price when the product has a shopping cart. After the state is stable for a period of time and a certain number of orders are generated, the price of the shopping cart matched by the system will also increase. At this time, the price can be gradually increased.
In addition, it is important to remind you that in the process of creating a spiral hit, the magnitude of a single price increase must be small. This is not only to reduce the decline in product weight caused by price increases, but also to avoid being misjudged by the system as “manipulating sales” due to a single large price increase. Once misjudged by the system, it may lead to account restrictions. This is the experience I have learned from paying the “tuition fee”.