Amazon sellers spend a lot of time and energy when selecting products, but it is a terrible thing to be followed by others when the products are sold very well. This article introduces how to prevent products from being followed by others on Amazon.
1. Register your brand.
One of the rules of the Amazon platform is the intellectual product protection system, and the Amazon platform is very supportive of the development of brand products. Therefore, if sellers want to prevent their products from being followed, it is very effective to have their own brand and register their brand on the Amazon platform.
2. Find novel products.
Novel products are also a way for sellers to prevent follow-selling, because the source of novel products is very difficult to find. In addition, if the product has a unique design or a patented product, it can prevent follow-selling very well. When choosing products, sellers can choose products with more variants. Once other sellers want to follow the product, the cost of investment is very large, so it will greatly reduce the probability of follow-selling.
3. Matching sales.
Generally speaking, products that sell well are easy to be followed. So at this time, sellers can make a combination of products and bundle the product with good sales and the difficult-to-sell product.
This can effectively reduce the risk of co-selling, because if other sellers want to sell the same product, they will choose the same product for joint sales. Of course, sellers can also print the brand logo of the product on the product so that consumers can identify the authenticity of the product. There are only advantages and no disadvantages in doing this, which can increase product awareness and consumer loyalty.
4. Join Amazon’s Transparency Plan and Zero Plan.
It is the Amazon platform that provides QR codes for sellers’ products. When the products enter the warehouse, the QR codes are scanned to identify the quality of the products. Amazon’s Zero Plan is that the Amazon platform generates a separate code for each product of the seller. The seller can print the QR code on the packaging bag, and when the product enters the warehouse, the code can be scanned to know the authenticity. At the same time, sellers who join the Zero Plan can directly delete products suspected of being copied on the Amazon platform without going through the Amazon platform review.