As we all know, home furnishings are a popular cross-border category on Shopee, with sales ranking first all year round, and have always been a “battlefield”. So, what furniture and supplies can Shopee sellers sell? This article will introduce them.
Analysis of primary and secondary categories to gain insight into consumer trends.
There is no absence of explosive orders. According to platform data, as of April this year, the average daily order volume of cross-border home life sellers increased by 115% year-on-year. At present, the home furnishing categories in the three major markets of the Philippines, Malaysia and Thailand have been in a continuous explosion of orders, and consumers are keen to buy related products. Let’s take a look at which secondary categories are hot-selling.
1. In-depth analysis of hot-selling and potential secondary categories in home life.
Sellers should also pay attention to the hot-selling secondary categories, as well as the potential blue ocean categories. Sellers may not have thought that consumers in the Malaysian and Philippine markets love these things. Lighting (lighting products) compared with last year’s data, the daily order volume in April this year increased by 144%.
2. The “dark horse” of lighting products has a “counterattack” SKU here.
In the Malaysian and Thai markets, consumers have a higher demand for small bulbs, and they mainly buy them for decoration. For example, the LED colored small bulbs in the figure below have high sales in the local market, and consumers mainly use them for courtyard ceiling decoration; the data also shows that downlights and ceiling panel lights are also frequently sold out.
With the arrival of summer, consumers in the Malaysian and Thai markets are accustomed to holding various lively small gatherings in courtyards or gardens, and colorful decorative lights and lawn lights have become the “hot cakes” in consumers’ shopping carts.
Second, hot-selling products in the three major markets, all home categories have been won.
In order to help sellers better understand consumers in the Philippine market, Xiao describes the user portraits of consumers in the three major markets of the Philippines, Malaysia and Thailand based on the data for sellers’ reference. You must not have thought that the electricity bill in the Philippines is the most expensive in Asia, and consumers seek various energy-saving home products; the Philippine market pays wages on a weekly basis, and consumers often get the habit of placing orders in one second after receiving their wages, as well as the Malaysian and Thai markets.
Sellers can only select good products if they pay more attention to data analysis when selecting products. In this way, there will be a high sales volume in the subsequent sales process.