The peak season of 2019 is coming, and this is also the time when people buy the most goods from the Internet. E-commerce companies have been waiting for the arrival of this season in the hope of making a fortune from it.
E-commerce has gone through a long decade, and web developers are constantly understanding the expectations and psychology of buyers and making web layouts accordingly. However, if you pay attention to e-commerce, you will find that the market leaders are always several major e-commerce giants, such as Amazon and eBay. How do they do it? Open the websites of Amazon and eBay and you will find that their websites maximize their profits through sophisticated layout and convenient operation. In response to the problems of low visitor satisfaction and traffic on some cross-border e-commerce websites, the following suggestions are made:
Simple design: Simple design means that the web page is neat and not cluttered; when buyers visit, they can see at a glance what you are selling. The layout should focus on the display of products and product pictures, so that buyers know they have come to the right place.
Use videos: Through videos, buyers can more easily understand the uses and advantages of products, so try to insert product videos on the web page. Before inserting a video, optimize it to avoid page size that is too large and takes too long to load.
Publish deals on the homepage: One of the main reasons people shop online is because of the ever-increasing discounts. Use bold fonts to highlight discounts and use bright colors to highlight the offer area. This way, buyers can see the offers at a glance as soon as they log in to the site.
Effective navigation: Navigation paths should be organized so that users can jump from one page to another effortlessly. Place products under the right product categories and add drop-down menus under the corresponding products. In addition, there should be a search tool on the page so that buyers can find the right product in seconds.
Recommended products: It is important to keep your customers coming back. Therefore, in the footer area of the page, launch a “recommended products” service for loyal customers. Increase transactions by tracking their journey and recommending products they may like.
Clear pricing and shipping details: The pricing and shipping details of each product should be clear at a glance. Buyers hate hidden costs the most, and if it is not until they are about to pay that it will cost “$10” for shipping, they are likely to close the page. Whether you offer free shipping or charge for courier services, you should indicate this on the product page so that buyers have only one choice.
Add to Cart Button: The key to this design is that the Add to Cart button must be attractive. The button should be large enough and brightly colored, and there must be a message of “Buy Now” or “Add to Cart” on the button.
Design of the Payment Page: The design of the checkout page must be from the buyer’s perspective and try to make the user interface friendly. Most buyers are not very clear about the payment process. Therefore, the design of the payment page must be easy to operate, allowing buyers to log in through their social media accounts and provide multiple payment methods, making the entire shopping process pleasant and simple.