In the operation plan, the seller listed in detail how many evaluations to do, how many advertisements to place, how many lucky draws to hold, and how to promote through off-site Deals websites and attract traffic from Youtube Internet celebrities. The seller broke down the above items into specific numbers, and then scheduled them in weeks, made a three-month construction plan, and then listed the expected investment and expected results of each item. Such an operation plan is really a careful calculation, but can such a detailed plan achieve the operation expectations?
The most important thing in Amazon’s operation is actually the ranking position. When selecting products, many sellers will pay attention to the hot selling lists of various categories. When they see a product that has been in the hot selling position for a long time, they will covet it and think to themselves: How great it would be if this were my product!
A product entering the top of the BSR list means that the daily sales are sufficient. Maybe you will say that the reason why people rank high is not because of sales promotion? That’s true. But from another perspective, if a product can be pushed to the top of the BSR list, sales will be more, which can bring more profits.
In this sense, in operation, sellers only need to do one thing: do everything possible to keep the BSR ranking of their products on an upward trend until they become hot-selling products. If they have become hot-selling products, just try to maintain the current ranking.
If you can do this, a hit product will be successfully created, so why worry about no sales and no profits?
Compared to the operation plan drafted by the seller in a static state, promoting the ranking of products has become a process of dynamic adjustment with a single goal.
Using the logic of ranking positioning for operation is to make promoting the continuous rise of the BSR ranking of products the primary goal. When there are no orders, you must receive orders even if you lose money; when the number of orders is too small, you must increase the number of orders even if you lose money; keep an eye on the number of orders and BSR ranking at any time. If there is stagnation, you must maintain the number of orders and ranking even if you reduce the price. This is actually the creation logic described by the author in the spiral hot-selling creation method.
Of course, in the process of promoting the BSR ranking, it is also necessary to place an appropriate amount of in-site advertising, increase reviews in appropriate proportions, and continuously ensure the inventory quantity to meet the sales growth expectations.
If you can maintain this operating rhythm, you will find that in the process of product ranking rising, the expected sales target is achieved, sales are steadily increasing, prices are gradually adjusted, BSR ranking enters the top, and profit targets are also achieved.