Sellers ask: I got an account, what should I do now? This is indeed a confusing question for many new sellers. They want to work hard but find that they don’t know which direction to work hard in. Let’s sort out the things that new sellers should do most.
1. Understand the basic operations of the Seller Center
Understanding the Seller Center is the basis for good operations. The various functions of the Seller Center are what every seller should learn. When there is no account, there is objectively no opportunity to understand and learn in depth. After getting an account, you must put learning the functions of the Seller Center on the agenda. Every icon and button in the Seller Center should be carefully understood and operated. Only by being familiar with the various functions of the Seller Center can you lay the foundation for the subsequent operations. When operating, sellers can refer to the contents in Chapter 3 of this book.
In addition to being familiar with the operation of the basic functions of the background, new sellers also need to be familiar with the way of publishing products, such as listing products individually in the background and publishing products in batches through forms. Only after repeated practice can you master the details of product listing, which will directly affect the performance of the product and thus affect the quality of the entire operation.
Most sellers will use FBA to ship goods, so after trying to publish the goods, you should try to convert the goods to FBA shipping status. New sellers should be familiar with the process and details of FBA shipping. If they operate well, they can even save a lot of money, or at least spend less money.
2. Familiar with platform rules and policies
Many sellers always complain that their accounts cannot be used due to improper operation. The reason is that they are not familiar with the platform rules, and they have violated the platform rules unintentionally or intentionally.
For sellers, accounts are the foundation of operations. Once the account is gone, no performance can be achieved. Therefore, new sellers must be familiar with the platform rules and policies as soon as they get the account, such as the indicators of seller performance, the subdivision indicators of ODR, the interpretation and response of A-to-Z disputes, the requirements and operation skills of email replies, etc. In addition, you should also understand the definition and prevention of infringement, the requirements of variants, and how to avoid being judged as abusing variants. These are what sellers should learn first. If you don’t master them well in the early stage, you may suffer a big loss in the later operation.
3. Do more product selection exercises
The core of Amazon platform operation is product selection. “70% depends on product selection and 30% depends on operation”. How can we select good products? A lot of practice is essential. After getting the account, sellers should consciously do more product selection exercises, from product selection methods, competitive product analysis, supplier selection, to product weight and size, etc., and gradually master them in product selection exercises. The methods and details of product selection have been explained in detail in the product selection chapter of this book, which can be consulted.
4. Product copywriting preparation
For the purpose of practice, for the products that we intend to operate, we should try to write product details, and once the products are determined, we should take the product details seriously. How to write a title, what are the keywords, how to write a product description to attract people, and how to take pictures of products with texture and beauty, these details must be pondered and practiced by sellers themselves, and more reference should be made to competitive products. Sellers should read more relevant books and articles, master the standards and specifications of copywriting, and study how the excellent copywriting of big sellers is presented. On this basis, write your own copy and polish it repeatedly. Only in this way can you make your products present themselves well enough. For consumers, product details are the product itself, and the importance of product copy is self-evident.
For the standards and details of product copy, you can check the relevant chapters of this book.
5. Learn more about relevant knowledge, accumulate common sense, and improve your understanding of the platform and the industry
In addition to the above specific, purposeful, and directional suggestions, sellers should also know that although a single factor is important, the operation ultimately depends on the comprehensive effect. In order to properly combine various factors, in addition to using the above basic operations, tools, and methods, you also need to master the following content, such as the setting of coupons, the setting and function of the early reviewer plan, the setting and optimization of in-site advertising, the methods, rhythm and details of creating explosive products, and the response strategies after receiving bad reviews, etc. These are all necessary for operations. In addition to operations, you should read more articles from others, put together more articles from different angles on the same topic for comparison and reading, communicate more with sellers, and refer to other people’s operation ideas and methods. Only by learning enough can you be at ease when encountering problems in operations.
Of course, if you want to achieve results in operation, you need to learn more than the above, but as long as you have a persistent attitude, you will find that your understanding of the Amazon platform has improved, your skills and methods have been enriched, and you will naturally be able to operate with ease.
Many sellers complain that it is becoming more and more difficult to run an Amazon store, but few people ask themselves: “How long has it been since I seriously learned new ideas and methods for Amazon operations?”
When we don’t want to take action but expect a good result, we might as well remind ourselves: Every sudden “shining” of an adult is a normal performance after tempering.
For new sellers, how can you shine without working hard?