Fans are an important source of natural traffic and orders for stores. In the early stage of store operation, it is particularly important to increase the number of fans of the store. When the store has a certain fan base, the seller can regularly plan some store theme activities, promote them to buyers, and set up some discount coupons for theme activities to display on the store homepage to attract buyers to buy goods. Various store activities are not only conducive to increasing the repurchase rate of buyers, but also attract new customers.
Source of fans
①Old customers.
①Fans recommended by old customers.
②Live broadcast attention.
③Off-site fan drainage.
④Follow and return fans.
How to capture the traffic of old customers
①Hidden coupons: follow the store to send coupons, repurchase to send coupons, recommend friends to send coupons, and recommend friends to follow to send coupons.
②In-store lottery: Buyers who place orders of a certain amount and write good reviews can draw free gifts.
③ In-store activities: such as stationery stores’ self-created back-to-school season activities, clothing stores’ self-created seasonal clearance activities, store anniversary activities, etc.
④ “Chat”: new product notifications, in-store event notifications, live broadcast notifications.
⑤ Thank you cards: can increase the number of followers and positive reviews.
Methods to increase store fans
Sellers should pay attention to fan marketing in their daily store operations. They can continuously increase the number of fans of their stores through the following methods.
(1) Actively follow fans.
Sellers can search for similar popular sellers on the App and actively follow these sellers and their existing fans, paying attention to the target user group. The current upper limit of store fans is 1,000, and each user can only follow 100 stores per day.
(2) Buyer interaction and fan circle.
Value every opportunity to communicate with buyers, reply to messages in a timely manner, and improve buyers’ conversion rate and retention rate. (3) Fan discounts.
Sellers can encourage buyers to like their products or follow their stores, and give them discounts or gifts as rewards when they buy products next time.