[Background of the problem]
In the process of releasing products, an important link is the picture of the product. The main picture of the product is the first picture that buyers see. If you want buyers to be interested in the picture and click in, you need to design an attractive main picture. Only by being attractive can you get more click-through rates, and there will be more store visitors with click-through rates, and only with visitors can it be converted into orders. As the saying goes, “A good picture is worth a thousand words”, Liu Jing, know that a good picture can achieve the effect of visual marketing. But what is a good main picture? What kind of picture can attract buyers?
[Preparation required]
1. Have products suitable for sale on AliExpress;
2. Have an AliExpress account and have completed the real-name authentication of the account;
3. Complete the product selection work and design the product title;
4. Complete the product attribute filling.
【Operational skills】
1. Understand what is an attractive main picture
The basis of a qualified picture is correct exposure and focusing. An excellent main picture should have a standard size, a prominent theme, a single background, and be simple and beautiful. These two pictures are well designed. The left picture shows the front of the clothes, which looks simple and beautiful. The background is a single white color, which highlights the theme. The panorama of the product is also displayed, so that customers can have an intuitive experience. Only such pictures can attract buyers to open the link. The size should be paid attention to when making the main picture, and the panorama of the product should be displayed as much as possible.
2. Product display composition design
For products with many styles and colors, not only should we pay attention to the picture shooting skills, but also the placement of the products. When shooting the main picture, we should choose a beautiful placement method. The display composition of the product will also play a big role in the shooting effect of the picture, which is the key to whether it can become a high-quality picture. Comparing the left and right pictures, it is obvious that the composition on the left is better. The composition on the left is neat and orderly, presenting a radial composition form, which can attract buyers more. The right side seems to be disorganized. Product display composition includes radial composition, diagonal composition, triangular composition, tic-tac-toe composition and oblique line composition. Let’s take a look at the two pictures again. Which one is better? From the left picture, it is obvious that the seller is selling skirts, and the right picture cannot tell whether it is selling short skirts or tops. All main pictures should allow buyers to intuitively see what is being sold.
3. AliExpress’s regulations on pictures
AliExpress also has regulations for uploaded pictures, such as pictures cannot have obvious off-site contact information, picture links in detailed descriptions cannot contain item descriptions or links related to other websites, and pictures from other sellers cannot be plagiarized.