The marketing tools in the Shopee backend can help us improve the traffic conversion rate of the store, and are also indispensable for our daily work of operating the store. The marketing tools in the Shopee backend include attention gifts, discount activities, discount coupons, additional purchase discounts, package discounts, freight promotions, popular selections/store manager recommendations, etc. The following introduces the use of attention gifts.
1. What is an attention gift?
The essence of an attention gift is a discount. Sellers set up “attention gifts” to attract users who enter the store to follow the store and become fans of the store. The content of the attention gift is set by the seller, and users can get attention gifts as a reward for following the store.
2. Why set up attention gifts?
The setting of attention gifts can help sellers accumulate fans quickly and effectively. Users can use attention gifts to place orders in the store, which can increase the store’s order volume. The accumulated fans are the store’s private domain traffic pool. Sellers can convey the information of the store’s marketing activities to all fans by sending feeds and live broadcasts.
3. Conditions for users to receive attention gifts
Users need to meet the following three conditions to receive attention gifts. First, the user has not followed the store before the Attention Gift activity begins. Second, the user has never received an Attention Gift in your store: Each user can only have one chance to receive an Attention Gift. Third, the user enters and follows the store during the Attention Gift activity.
4. Steps to set the Attention Gift
The path for sellers to set the Attention Gift: Seller Center > My Marketing Activities > Attention Gift. Set the Attention Gift.
a. Attention Gift Name: It will not be displayed to users, and the seller can set it by himself. The length cannot exceed 20 characters. b. Attention Gift Redemption Period: The activity time can be set to 1~90 days, and the activity end time must be later than the activity start time.
c. Expiration date: 7 days after receiving the Attention Gift. d. Attention Gift Type: Only coupon type can be selected.
e. Reward Type: You can choose discount or Shrimp Coin (Shopee Coin) feedback, both of which are discount coupons.
f. Discount Type/Amount: The discount type can be a discount amount or a discount ratio, and the discount amount cannot exceed the minimum consumption amount.
g. Minimum consumption amount: The minimum consumption threshold for using the attention gift is set by the seller.
h. Number of attention gifts: The number of attention gifts is set by the seller according to the actual situation.
Fill in all the above information, and click the “Confirm” button after checking that it is correct to complete the setting of the attention gift.
5. Practical skills for setting attention gifts
The previous part only tells you how to add a new attention gift activity, but how to set the attention gift to better attract users to pay attention to the store? Only by solving this problem can we better use the attention gift to assist our operations. The following data is the data we tested on the Taiwan site as an example.
Generally, we set the direct reduction amount because it is more intuitive than the discount ratio.
Summary: Users are very interested in attention gifts with a reduction amount between NT$50 and NT$100. When seeing attention gifts above NT$50, users are likely to receive them. Users who receive attention gifts will follow the store by default. And the usage rate of attention gifts of NT$50 to NT$100 is as high as 18%.
Compared to the NT$5 and NT$10 attention gifts offered by our peers, our NT$50-100 attention gifts are more competitive.