Shop decoration is to optimize the position of the store homepage displayed to buyers. Currently, the display content that can be added in the Shopee backend includes store name, store avatar, store carousel pictures and videos, and store information.
The dimensions of store decoration are as follows.
① Store avatar. ② Store name. ③ Store poster. ④ Store introduction. ⑤ Coupon. ⑥ Top recommended products. ⑦ Product classification.
·Key points of avatar: clear and intuitive, related to product name or product positioning. ·Key points of store name: easy to remember and easy to associate with product positioning.
·Some domestic brands may not be well-known in other markets, so they need to re-create the store brand.
Why do store decoration?
① Improve the store image.
② Help buyers quickly locate products–Category partitions allow buyers to quickly find the products they need. ③ Promote order conversion rate-setting vouchers can promote users to place orders. ④ Increase the exposure of main recommended products.
How to do store decoration
1. Set the store avatar/name①Log in to the seller center. Enter the store introduction. Click Modify Image to set the store avatar, and enter the name in the store name. Suggestion: The avatar should be clear and concise, and related to the store name or positioning. Excellent avatar example.
【Note】
①The display of the store decoration on the mobile terminal and the PC terminal will be different, and 80% of our orders basically come from mobile orders, so sellers must pay attention to the editing of the mobile terminal store decoration.
②Remember that the classification of store decoration must not be based on the official classification of Shopee by default, it is best to define the decoration classification yourself.
2. Store sign setting
①Log in to the seller center.
②Enter the store introduction.
③Click to upload pictures or add YouTube videos.
Suggestion: Highlight the products/categories, highlight the promotional activities and showcase the store services. Excellent store example.
3. Store Introduction
①Log in to the Seller Center. ②Enter the store introduction. ③Click to modify the store introduction.
Suggestion: The store introduction involves the store’s products, delivery speed, and the information you want to convey to buyers.
4. Store Coupon Introduction
①Log in to the Seller Center. ②Find the popular toolbar on the homepage. ③Click Coupon.
Suggestion: You can set the coupon’s discount amount based on the site’s free shipping threshold, or you can set it based on the store’s average customer unit price.
Coupon Example.
4.Category
①Log in to the Seller Center.
②Enter the store category.
③Set different categories for the store according to your needs.
Suggestion:
①You can classify products according to the category of the product.
②You can also classify products according to the customer group of the product.
③ It can also be classified according to price range or special purpose, such as clearance area.