Introduction to Shopee Live Streaming There are three reasons for doing Shopee Live Streaming.
First, it gathers a large number of people in a short period of time, establishes a one-to-many interactive scene, and effectively improves fan stickiness.
Second, it creates a unique marketing scene and realizes real-time online interaction. Sellers can explain and demonstrate products and answer questions online.
Third, it connects scene interaction and sales behavior, allowing sellers to buy while watching, improving user experience and making it easier for sellers to understand consumers’ preferences at the first time.
Live Streaming Tutorial
(1) Steps to create a live stream.
① Create a live stream entrance. Find “Me”-“Buying”-“Live Streaming” on the mobile app.
② Upload a live stream cover photo, add a live stream title and live stream description, and add live stream products.
The first step is to upload a live stream cover. Click “Add Cover” and select a picture as the live stream cover. Play back the cover suggestions during the live stream.
Purpose of the cover image: attract live stream viewers to watch the live stream.
Sellers are advised to upload attractive pictures related to the live broadcast theme or store, such as people as the theme, occupying 60%~70% of the visual center; presenting in the form of a logo, the cover pixel is recommended to be 500pxxx500px; product pictures are collaged, and the main body of the product is located in the middle and presented completely!
Step 2, add a live broadcast title and description. Click “Tap to Add Title” to add a live broadcast title. The upper limit is 200 characters. Emojis can be entered. It is recommended that sellers start with free shipping discount information; click “Tap to Add Description (Optional)” to add a live broadcast description. The upper limit is 200 characters. Emojis can be entered. You can write store introduction, Instagram/Facebook account, live broadcast promotion information, etc.
Step 3, add live broadcast products. Click “Add Related Products” and select products. The upper limit is 200 products. After adding products, you can sort or delete them.
(2) What can the anchor do during live broadcast?
①Add products in the live broadcast.
Click the shopping bag icon and then click the “+Add Product” button to add more products, with a maximum of 200 products.
② Leave a message during the live broadcast.
Click the message icon to enter a message to interact with the audience during the live broadcast, with a maximum of 200 characters.
③ Share the live broadcast link during the live broadcast.
Click the share icon to share the live broadcast through various channels (LINE, Messenger, WhatsApp, Facebook, Instagram, etc.). Only anchors with more than 10,000 threads in their accounts can include the live broadcast link in their dynamics.
Suggestions: Before and during the live broadcast, demonstrate the sharing method to the audience, encourage the audience to share, and import more traffic during the live broadcast.
④ How to display your coupons throughout the live broadcast.
The first step is to set up store coupons in the “Seller Center”.
The second step is to click the “Start Live” button.
The third step is to click the shopping bag icon and select the coupons that can be issued.
Step 4. After selecting the coupon you want to issue, the coupon will appear in the shopping bag on the live page until you cancel it.
⑤ How to pin a comment during a live broadcast.
Step 1. Select the comment you want to pin on the screen, and the options shown in the figure will appear.
Step 2. After clicking the “Pin Comment” button, the comment will be pinned at the bottom of the screen. Longer comments will be collapsed, and you can click the “More” button to expand them.
Step 3. If you want to unpin a comment, you can click on the comment and click the “Unpin Comment” button.
⑥ End the live broadcast.
(3) Situations that may occur during a live broadcast.
Question 1: What should I do if the network is not good during a live broadcast?
The network is not good during a live broadcast: a reminder window pops up, and there are two options.
The first is to try again and try to reconnect, and the live broadcast will stop at the original screen.
The second is to close the live broadcast. Go back to “My Page – Create Live Broadcast” and enter again from the “Create Live Broadcast” entrance. You can choose to continue the previous live broadcast or create a new live broadcast.
Question 2: What will happen to my live broadcast if the power is suddenly off?
The host’s device is disturbed during the live broadcast: As long as you leave the live broadcast screen, whether you answer a phone call or swipe up the screen, the live broadcast will be paused, and the audience will see the prompt “The host is temporarily offline, please wait.”
Question 3: How to prohibit speaking?
During the live broadcast, the host is disturbed by the audience’s message. You can long press the nickname of the messager and click the “Prohibit Comment” button. A window will pop up asking whether to prohibit the user’s comments. Select “Confirm” to prohibit the messager from leaving messages in this live broadcast.
(4) Things to note when live broadcasting.
(5) Golden formula for live broadcasting.
Sales = traffic x conversion rate x average order value + repurchase
Traffic: Live broadcasting brings considerable store exposure.
The conversion rate of a good live broadcast room is 10%~20%. There are several reasons for this.
① What you see is what you get.
② Buy in the live broadcast room.
③ Live teaching.
The products with higher customer orders can be converted in the live broadcast room, which can improve the stickiness of fans. Where do high customer orders come from?
① High unit price of the product (with certain functionality, requiring explanation service)
② Bundled sales (women’s clothing, beauty products, etc.).
③ High fan stickiness and repurchase rate.
④ The repurchase rate of products in a good live broadcast room can reach 50% (half of the users who have purchased products in the live broadcast room will repurchase the products within 10 days).
Golden formula decomposition.
(6) Preparation before live broadcast.
① How to warm up the live broadcast?
a. Create momentum + publicity to attract fans.
b. Inform fans of benefits – what activities are there, what are the advantages, and highlight the theme.
c. Conduct quasi-promotion.
If the store’s customer base is young white-collar workers, but the seller recommends cute and playful clothing, it will naturally be difficult to make a deal.