To improve the conversion rate of big promotions, sellers can purchase paid resource packages.
1 What is a paid resource package?
Paid resource packages can generally be purchased before the start of a big promotion. The operation manager will send a registration notification in the enterprise WeChat. Sellers can enter the notification to view the content and price of the gift package, and then choose a resource package that suits them for purchase.
2. Why should you buy a paid resource package?
① Paid resource packages are generally prepared for big promotions. The content generally includes: banner resource positions, flash sale resource positions, theme activity resource positions, etc., which can bring a lot of traffic to the store.
② Increase the number of store orders and improve the store weight.
3. Practical operation of purchasing paid resource packages
Not all stores must purchase big promotion resource packages. On the one hand, the price of big promotion resource packages is not cheap. For example, the 9.9 big promotion resource package in 2020 costs 23,000 Malaysian ringgits (about RMB 36,347), which is a relatively high fee for small and medium-sized sellers. On the other hand, after purchasing the big promotion resource package, a large amount of traffic will be brought in. The store may not be able to handle such a large influx of traffic. If the store and the products are not optimized, the traffic cannot be converted well, which is a waste of traffic and is really unnecessary.
So if you want to buy a paid resource package, sellers are better off meeting the following two conditions
① The store decoration, product layout, and product listing have all been optimized. Everything is ready except for traffic. In this case, the big promotion resource package can bring a big surprise.
② The seller has sufficient funds. After purchasing the big promotion resource package, there must be enough money left.