Shopee backend provides the following three order types for sellers to choose from, as follows.
① Placed orders: refers to all orders placed by buyers within the selected time range (including orders placed but not paid within the selected time period).
② Paid orders: refers to all orders that have completed payment within the selected time range (including orders placed before the selected time period, but completed payment within the selected time period).
③ Confirmed orders: refers to cash on delivery orders confirmed by the system within the selected time range (orders are usually confirmed by the system about 30 minutes after the buyer places the order), or non-cash on delivery orders that have completed payment within the selected time range.
【Note】
① “Confirmed orders” are only applicable to sites that have enabled the “cash on delivery” function, and for sites that do not enable cash on delivery (i.e. Singapore and Malaysia), this option will not be provided.
② It is recommended that sellers focus on the two order types of “paid orders” and “confirmed orders”.
2. Analysis based on a weekly or monthly cycle
① Is the number of visitors per day increasing, unchanged, or decreasing? The number of visitors is traffic, and traffic is the basis of sales.
② Keep an eye on the conversion rate to see if it is greater than the average value of the site, as shown in Table 9-4, which is the average indicator data of each site’s advertisements.
3. Techniques for increasing traffic
① Open platform paid advertising to bring more traffic to the store.
① Live broadcast and participate in platform activities to obtain more traffic.
③ When new products are launched, be good at using the Boost function
④ Distribute coupons to old customers to attract them to come to the store for repurchase.
4. Increase conversion
① Make the product list more attractive by adding more and better pictures.
② Provide clearer product information descriptions.
③ Set more competitive prices.
④ Increase the rate of positive reviews of products and the ratings of stores.
⑤ Increase the response rate of customer service.
⑥ Provide more limited-time promotions and discounts.
5. Add-to-cart conversion rate
The conversion rate of adding to the shopping cart is a key indicator that is easily overlooked, as shown in Figure 9-6
Only the buyer’s real behavior will not deceive people. As long as the buyer adds the product to the shopping cart, we know that the buyer has the intention to buy the product, which means that the product has met the buyer’s needs. The conversion rate of adding to the shopping cart determines the overall order conversion rate of the store later.
According to our existing store operation experience: if the conversion rate of adding to the shopping cart is greater than 15%, it means that the optimization of the listing has been done; if the conversion rate of adding to the shopping cart is less than 15%, it means that the optimization of the listing needs to be adjusted, and the seller needs to check from the aspects of price, product comments, and good reviews.
6. Store operation data
The various marketing activity effect data of the store are summarized in the marketing activity module. After clicking on each activity panel, you can see two parts of content. ①Key indicators: Within the specified time range, the corresponding indicators of the data of all activities can generate trend charts. ②Event overview: specific data corresponding to each event.
The following operations can be performed using third-party data software.
①Observe the monthly sales of competitors
②Track the monthly fan growth data of competitors.
③Based on the development of competing products, reasonably formulate sales goals and development plans for your own store.