Many sellers will ignore their competitors and only focus on working hard, without knowing how the market is, how their competitors are, and where they are in this category. Only by knowing your competitors and your own position can you know what to do next. Next, I will share how to analyze competing stores.
1 Analyze sales range
① Use a collector to collect product data from all competing stores, including titles, sales, prices, discounts, etc. ② Sort the sales of products from high to low.
③ According to the sales of the store, divide the sales range by yourself. Data of store 1.
Sales range of all products in store 1.
Different stores have different levels of division. We classify the products with sales of more than 800 in store 1 as the first-tier explosive products, with an explosive product rate of about 5%.
Data of store 2.
Sales range of all products in store 2.
We classify the products with sales of more than 600 in store 2 as the first-tier explosive products, with an explosive product rate of 7.59%.
④ When the number of samples of stores we analyze is large enough, we will find that hot products generally account for 5%~10% of all the goods shipped out of the store.
2. Analyze the price range
① Price is an important factor affecting orders.
② Analyzing the price range of goods is very helpful for us to grasp the purchase price, selling price, and leave enough profit space.
③ The price range needs to be divided according to the specific price of the goods in the store.
④ After dividing the price range, look at the sales volume of goods corresponding to different prices.
⑤ Taking the goods in the table as an example, NT$180 is a very obvious watershed.
We can summarize the following three points.
① Hot products generally account for 5%~10% of all the goods shipped out of the store
② The sales volume of all hot products should account for more than 70% of our store sales. ③ Hot products and appropriate prices are the two prerequisites for the normal operation of the store.