“Ratings” was called “Review” before the revision. Its importance is self-evident. Good Ratings can give potential customers confidence to buy, improve conversion rate, and directly increase the ranking of Listing, thereby bringing more exposure and traffic, and generating more orders. Therefore, for any seller, it is important to pay attention to the number of Ratings and star ratings of their Listings, which is an important reference data for creating hot products.
1. Assisted product selection
Sellers can evaluate sales by the number of Ratings, thereby providing a reference for product selection. You can also evaluate the sales of competitors based on the number of Ratings. The more Ratings, the more sales; the fewer Ratings, the smaller sales. Because Amazon does not display the sales of products, the number of Ratings can indirectly reflect the sales of products. Judge the sales of competitors by the number of Ratings of product listings, understand what customers care most about the product, and discover the quality of the product itself and customer demands. You can also analyze the negative reviews in the competitor’s Ratings to find the quality problems and design defects of the product, so as to avoid similar problems in product development and product selection.
2. Increase traffic
The more Ratings a product has and the higher the Ratings star rating, the better the system will consider the product, thereby improving the ranking of the Listing and increasing the exposure of the product. 3. Increase sales The core function of Ratings is to increase sales, because Ratings are other consumers’ evaluation of the product, which is more convincing than the description of the Listing, giving potential buyers confidence, dispelling their doubts, and ultimately increasing sales. Because just like buying things in our country, consumers dare not buy a product without evaluation, and we have to give consumers a reason to buy.