Brazil occupies nearly half of South America and supports a population of 210 million, which is close to the total population of Indonesia, the largest market in Southeast Asia. Thanks to its vast geographical location and abundant labor force, Brazil is the world’s eighth largest economy and has the largest online retail market in Latin America. It accounts for more than 40% of the B2C e-commerce market share in Latin America and has an absolute dominant position.
For Brazilians, cross-border shopping is a normal part of life. According to a survey, Brazilians like to buy cross-border goods from China the most. Seven out of every 10 Brazilian consumers have purchased goods from China online.
Brazil’s Internet is developing rapidly. In 2019, the Internet penetration rate reached 71%, and the number of Internet users reached 150.4 million. Brazilian Internet users spend an average of more than 9 hours online every day, ranking first in the world. Brazil has 140 million social media users.
Brazil has absorbed immigrants from Europe, Africa, Asia and other regions, and local festivals have integrated local characteristics: in addition to traditional Western festivals such as Christmas and Easter, some regions also celebrate African religious festivals such as “Yemenga”. Brazilians also celebrate some of the festivals we are familiar with, but the dates are often different from ours. According to Webshoppers data, Brazil has the following major festivals: Carnival, Mother’s Day, Valentine’s Day, Father’s Day, Children’s Day and Christmas. Online shopping sales on these festivals account for as much as 1/4 of the total annual e-commerce sales.
Brazil has a population of 210 million, and its currency is the Brazilian Real (BRL); winter is from June to August, and summer is from the end of November to mid-March of the following year. The age group composition of online shopping users: 24 years old and below, 9%; 25-34 years old, 24%; 35-49 years old, 37%; 50 years old and above, 29%. The main religions are: Catholicism, Evangelical Christians, etc.