As one of the most dynamic digital ecosystems in Southeast Asia, with the explosive growth of e-commerce in recent years, market competition has also been intensifying. The Shopee platform has become one of the most attractive e-commerce markets. The following is an overview of the eight major markets that Shopee sellers must know.
1. Vietnam market.
The hot-selling products are: 3C electronics, maternal and child products, household products, women’s clothing, and fashion accessories. There are more orders every morning.
The key categories are mobile phones and accessories, beauty, fashion accessories, women’s clothing, household products, consumer electronics, children’s clothing, and toys. Mobile phone cases, chargers, data cables, and mobile phone films are hot-selling products; Nordic-style tablecloths, decorative items, kitchen supplies, and lighting products are also popular products that Vietnamese people pay attention to; lip makeup, eye makeup, and skin care products are hot-selling products; in addition, seasonal products in the scarf, socks, and gloves sub-categories are obviously popular with buyers.
2. Thailand market.
Hot-selling products are: 3C electronics, maternal and infant products, women’s clothing, household products, beauty and health care. The ordering time is concentrated between 13:00 and 15:00.
In 2018, the e-commerce market size in Thailand reached 3.54 billion US dollars, and the compound annual growth rate is expected to be 13.2% from 2018 to 2022, and reach 5.83 billion US dollars in 2022. Similar to other Southeast Asian countries, the number of mobile Internet users in Thailand is more on weekends than on weekdays.
3. Malaysian market.
Hot-selling products are: 3C electronics, women’s clothing, maternal and infant products, household products, beauty and health care. The time when the number of people placing orders is the highest is between 14:00 and 16:00. 3C categories are the main force, and consumers pay more attention to cost-effectiveness. Fashion goods and religious-related products also have a large market.
4. Singapore market.
Hot-selling products are: 3C electronics, women’s clothing, household products, maternal and infant products, beauty and health care. The number of people placing orders is the highest between 20:00 and 00:00 every day.
5. Philippine market.
Hot-selling products are: 3C electronics, household goods, women’s clothing, maternal and child products, beauty and health care, and the ordering time is relatively scattered.
Beauty, maternal and child products, mobile phone peripherals and toys, girls’ clothing and diapers are the best-selling subcategories. Colorful children’s products such as children’s shoes, water cups and smart watches are very popular in the Philippines; baby clothing and mammal products are also selling well; skin care products, lipsticks and beauty tools are the most popular subcategories; mobile phone accessories, power supplies, chargers and portable speakers are subcategories worthy of everyone’s attention.
6. Indonesian market.
Hot-selling products are: maternal and child products, 3C electronics, beauty and health care, fashion accessories, and women’s clothing. The number of people placing orders is the highest between 10:00 and 12:00 every day, and the number of people placing orders begins to decrease after 21:00.
7. Taiwan, China.
Hot-selling products are: women’s clothing, 3C electronics, household goods, fashion accessories, and luggage products. The number of people placing orders is the highest between 20:00 and 00:00 every day.
Fashion, household goods, and maternal and child products are hot-selling categories. The main consumer groups of fashion categories are women aged 18 to 30; in terms of household goods, merchants can try some brands that are more recognized by Taiwanese people but rarely or not sold, and they need to ensure the quality of the goods; maternal and child products are greatly affected by the Internet. Merchants can learn more about the local market trends in Taiwan, pay attention to community discussions driven by the celebrity effect, and select products that are most suitable for Taiwanese mothers.
8. Brazilian market.
1) Huge market potential. Brazil has excellent natural conditions, ranks fifth in the world in terms of land area, and has a total population of more than 200 million. As the world’s eighth largest economy, Brazil is one of the five “BRICS” countries and one of the fastest-growing developing countries in the world.
2) The e-commerce market is developing well. In recent years, the Brazilian government has vigorously built e-commerce infrastructure, making the rapid development of e-commerce possible. Brazil’s Internet users have exceeded 100 million, creating conditions for the rapid development of the e-commerce market.
3) Local prices are high. The prices online are much lower than local prices. Although the delivery time is longer and even taxed by customs, it is still cost-effective compared to local prices.