eBay (Chinese name Yibei, Yibei) is an online auction and shopping website that allows people around the world to buy and sell items online. It is a foreign trade B2C platform. In the early days, it was an auction platform, mainly selling electronic products, clothing, auto parts, etc. eBay was founded by Pierre Omidyar on September 4, 1995 in San Jose, California, USA under the name of Auctionweb. People can sell goods online on eBay.
The platform’s bonus period was around 2007 and 2008. In 2018, the transaction volume reached US$95 billion. The main markets are in Europe and the United States. There are two types of overseas warehouses and domestic direct shipments. In July 2019, the list of the top 30 listed Internet companies in the world was released, and eBay ranked 18th. In 2020, the revenue was nearly US$10.3 billion, a year-on-year increase of 19%.
Wish is known as Amazon on mobile phones. It is a cross-border e-commerce platform based on mobile apps. Founded in Silicon Valley, San Francisco, USA in 2011; joined the commodity trading system in 2013 and entered the field of foreign trade e-commerce. In December 2013, the annual operating income exceeded 100 million US dollars; in February 2014, a wholly-owned subsidiary was established in China.
Wish mainly adopts B2B and B2C vertical sales models. It mainly targets mobile phone customers, and the market is mainly distributed in North America, among which the US market is the most popular. Both individuals and companies can register. From October 2018, they need to pay a deposit of 2,000 US dollars and a commission of 15% of turnover. After 2019, the penalty policy has gradually increased, and the cost of trial and error for novices is high. 97% of Wish’s orders come from mobile terminals, and the average daily download volume of the App is stable at 100,000, and it reaches 200,000 at the peak. In 2017-2019, Wish also won the title of the world’s most downloaded shopping app for three consecutive years. As of the end of 2020, the number of users has exceeded 47 million. From 2020 to 2021, Wish released many policies related to overseas warehouses. With the concentrated outbreak of cross-border e-commerce demand, how to get ahead of competitors and provide products and services to users earlier will be the key to Wish’s success in overseas expansion in 2021.