For merchants, if the traffic obtained after the product is put on the shelves is very limited, and no one has bought it yet, then there is not much meaning in putting such a product on the shelves. Therefore, before putting the product on the shelves, the seller needs to consider some factors so that the products on the shelves have a certain market in the Amazon cross-border e-commerce platform.
1. The number of search results
Sellers can directly search for small categories of products on the Amazon cross-border e-commerce platform. If the number of search results is greater than 50,000, then the seller can basically consider canceling the listing of the product. Because there are too many search results, it means that the market is very competitive. Even if the seller puts the product on the shelves, it may be difficult to obtain sales.
2. The number of stars in the sales ranking
The Amazon cross-border e-commerce platform will make a sales ranking list based on the sales of the product. Sellers can check the small category ranking list of the product to be put on the shelves. If the products in the list have a high number of stars, then the seller can also consider canceling the listing of the product. Because in this case, users who have the purchase demand for such products will basically buy the products in the ranking list. Therefore, even if the seller puts his own products on the shelves, there may be few users patronizing.
3. Negative reviews in buyer comments
Sellers can focus on negative reviews from buyers of similar products, and feedback the problems raised in the buyers’ comments to the factory, so that the factory can improve the products. In this way, the improved products put on the shelves by the seller will naturally be more competitive than similar products.
Mastering the practical skills of product management, sellers can manage products in an orderly manner through the seller backend, thereby ensuring the normal operation of the store.