After understanding the components of the product details page, sellers can optimize the content in a targeted manner. This book will introduce the optimization methods of common content in the product details page to help everyone quickly create more eye-catching product details page information.
1. Title optimization
The product title is a very critical piece of information in the product details page. When users search for keywords, if the product title contains the corresponding keywords, the product will appear in the search results. Moreover, when users view the information on the product details page, the first thing they see is often the product title. Therefore, it is very necessary for sellers to optimize the product title.
So, how should sellers optimize product titles? Sellers can focus on the following points when writing product titles.
(1) Do not add useless information in the title.
(2) If the title content is written in English, do not write all words in uppercase letters. Doing so may result in a title non-standard reminder from the Amazon platform.
(3) Do not make obvious mistakes in the title. If the title is in English, avoid spelling mistakes.
(4) The title can be slightly longer. This way, when users search for keywords, the probability of the corresponding keywords appearing in the product title will increase, and the product exposure rate will also increase accordingly.
(5) The title should include as many core keywords that users are more concerned about as possible. This way, after seeing these words, users will be more willing to place an order to purchase the corresponding products.
The product details page of a certain product has a very good product title. Specifically, this title does not have all capital letters or spelling errors, and the title is relatively long. Core keywords that users are more concerned about, such as Portable Charger, Power Bank, and ExternalBattery, are also reflected in the title.
2. Image optimization
When selecting product images, especially the main image, some sellers will choose images with as large pixels as possible. Although the pictures selected in this way are clearer, there may be a problem. When the user zooms in on the picture, other information in the product details page may be covered.
Details page of a product. When the user hovers the mouse over the picture, the selected area will be enlarged and displayed on the right side of the picture. At this time, the original product title, key points and other information on the right side will be covered by the enlarged display picture.
In this regard, the seller can choose a main picture with a resolution of 500×500px, so as to avoid covering up key information due to enlarging the picture. In addition, sellers can also optimize pictures through the following points.
(1) The picture should present the product information truthfully and accurately. Sellers cannot retouch the picture in post-production just to make the picture look good.
(2) The picture should look beautiful and atmospheric. It is best not to select pictures that are not beautiful and cannot be seen clearly.
(3) The picture should convey the texture of the product so that users will feel that the corresponding product is worth buying after seeing the picture.
3. Price optimization
Users are usually sensitive to price information, and they will think in their minds: Is it worthwhile to buy the product at this price? In this regard, sellers can make users feel that it is worthwhile to buy the product now by showing the price discount and comparing the original price with the current price.
On the details page of a certain product, you can see that the current price advantage is highlighted by comparing “List Price (which can be translated as: original price)” and “With Deal (which can be translated as: flash sale price)”.
4. Description optimization
In this fast-paced era, many people may not have time to carefully check all the information. In this regard, sellers can make some optimizations when describing product information. For example, key information can be bolded or displayed in a larger font, so that users who are anxious to buy the product can quickly grasp the key content.
On the function details display page of a certain product, you can see that when describing the product, the page displays keywords in a larger font.
5. Question and answer optimization
The “Customer questions & answers” section mainly displays some questions that buyers have about the product, as well as the relevant answers, so as to help other users with purchasing needs eliminate related doubts.
For sellers, the information optimization of the “Customer questions & answers” section can be used to improve users’ willingness to buy. For example, sellers can use this section to ask and answer some questions that users may be concerned about, and display the advantages of the product in a timely manner when answering questions. In this way, after seeing the questions and answers, users can quickly grasp the advantages of the product, thereby enhancing their willingness to buy the product.
6. Evaluation optimization
The “Customer reviews” section will display users’ overall evaluation of the product (giving the proportion of users with each star rating), as well as users’ specific evaluation content of the product. Other users can judge whether the user’s evaluation content is useful to them. If the user thinks the evaluation content is useful to them, they can click the “Helpful” button below the comment to express their support. In addition, the comments in this section will be sorted in order from most to least based on the number of user supports.
In order to leave a good impression on other users who have purchasing needs, sellers can appropriately guide buyers’ comments and deal with negative reviews in a timely manner. If negative reviews are pinned to the top, many users will be less willing to buy after seeing the comments.
User reviews on a product details page. It can be seen that the pinned comment is a comment that only gives 1 star, and 14 users support this comment. After seeing this comment, users who have purchasing needs may think: This negative review has so many people supporting it, so this product may not be very reliable. In this case, most users may not buy this product.