The title is not only the key to user search, but also one of the primary information that users view. If you make a good product title, you will win at the starting line. A good title is inseparable from the combination of keywords. Let’s learn how to use Zhixia’s hot search word analysis to create popular products.
1. Understand the data of hot-selling words for products and optimize product titles
Zhixia’s hot search word analysis locates the categories currently being worked on, and obtains recommended hot search words through category screening. You can sort them positively according to dimensions such as sales volume in the past 30 days or sales growth rate in the past 30 days. Of course, the dimensions can be defined by yourself. Here, sales volume is the main guide. According to the sorting, it is found that the Taiwan site in China has a difference in the search for simplified and traditional fonts. “Girls’ Clothing” and “Girls’ Clothing” have a search volume of 4,845 times in the past 30 days, and the latter has a search volume of 2,847 times in the past 30 days. You must learn to avoid it here, and the former is more advantageous.
2. Optimize keyword advertising promotion, long-tail words make it more accurate to obtain users
You can use selected hot search words for advertising, but due to the fierce competition for hot search words, the relative advertising costs will be higher. You can consider using long-tail words of hot search words for advertising. For example, for the big word “girls’ clothing”, Zhixia provides up to a dozen long-tail word variants. You can choose the search volume and recommended bid that meet your requirements, and select cost-effective long-tail words for advertising. While avoiding competitiveness, you can get more cost-effective display traffic.
3. High-search, low-competition blue ocean words, avoid competition and get more traffic
Blue ocean words can be used as auxiliary, and can be supplemented by the “blue ocean word” function. The distribution map of the TOP50 blue ocean words under all categories, the larger the font, the higher the blue ocean value, and the smaller the font, the lower the blue ocean value. Here you can choose one or two blue ocean words that fit the product for use.