Q&A optimization is an indispensable part of Amazon operations. This section aims to give sellers a preliminary understanding of what Q&A is, what the function of Q&A is, and the key points and taboos of Q&A optimization.
1. What is Q&A
Similar to Taobao’s “Ask Everyone”, anyone can ask Q&A questions about products, and those who have purchased products can answer them, or the sellers can answer them themselves, providing users with an area to understand product features, functions, quality and other issues. Because Q&A answers may also be answered by buyers, sellers should always pay attention to their emails and strive to answer and explain the Q&A raised by buyers as soon as possible.
2. Q&A function
Q&A has the function of collecting keywords. Whether it is the questions in Q&A or the keywords in the answers, they may be captured by the Amazon system engine. Therefore, Q&A is another place where Amazon can capture keywords in addition to titles, five-element special effects, product descriptions, and background keywords. Therefore, in actual combat, operators can use the method of controlling Q&A to embed keywords. They can even use some banned words, such as keywords of other brands. By browsing the negative reviews and Q&A of competitors, they can find the pain points of the product and solve the pain points in their own product Lising by using Q&A, which can improve the product conversion rate to a certain extent. Therefore, Q&A also has the function of improving conversion rate.