As a cross-border e-commerce platform, Amazon has developed very well. You can buy the products you want on this platform, and there is also an Amazon Prime Member Day discount day. How to set up promotions on Amazon Prime Member Day?
How to set up promotions on Amazon Prime Member Day?
1. For new products that plan to participate in this year’s Amazon Prime Member Day, it is recommended to create and audit ASIN at least three months in advance and put them on the shelves as soon as possible. Even if you don’t get it. Deal recommends submitting coupons and coupons for Prime exclusive discounts as soon as possible to optimize your ranking and strive to gain a certain exposure rate in the peak season traffic;
2. Non-FBA is not allowed to participate in the delivery of Prime activities on mature sites. You can pay attention to recent emails or consult the account manager of the corresponding website;
3. The same ASIN can apply for multiple promotions, but it is recommended that only one promotional tool be used for the same promotion ASIN at the same time to avoid super high discounts caused by discount stacking and affect profits;
4. In order to optimize space management, avoid space restrictions, and handle inventory as much as possible, you can use promotions, abandonment, destruction and other means to clear the warehouse as much as possible and improve the IPI score as much as possible;
5. Deal promotion recommendations are automatically recommended by the system based on ASIN performance. Sellers can check whether ASIN is recommended on the seller platform (path: Seller Platform > Advertising > Flash Sale > Create New Promotion). Deal recommends weekly updates and regular weekly checks. Once you see it, you can report it as much as possible;
6. Sellers who have just launched this year can also participate in Prime activities. For promotion information, you can contact the account manager or check the official email. After confirming the date, you can set up a coupon on the seller platform according to the date.
The above are the steps and processes for designing promotional activities for Amazon Prime Day. If the seller opens a store on Amazon, the seller must set up this activity. Amazon has many members, which can increase the sales of the seller’s store.