TikTok, as one of the most popular short video platforms in the world, has attracted a lot of attention from users and advertisers. In this fast-paced digital age, it is crucial for advertisers to understand the TikTok delivery calculation rules. This article will explore the TikTok delivery calculation rules in depth and provide advertisers with some useful dry goods.
1. The importance of user engagement.
User engagement is one of the key indicators in TikTok delivery calculation rules. The TikTok algorithm will judge the user’s preference for different content based on their behavior and feedback, and recommend relevant content to users accordingly. Therefore, advertisers need to pay attention to and improve the user engagement of ads to increase the chances of their ads being seen by users.
1.1 Video creativity and quality.
TikTok users are more interested in high-quality and creative video content. Therefore, advertisers should pay attention to the creativity and quality of videos when making ads. Ads with unique creativity and attractive content are more likely to attract users’ attention and participation, thereby improving the delivery effect of ads.
1.2 Interaction methods and calls to action.
TikTok encourages users to interact with content, such as likes, comments, and shares. Advertisers can guide users to actively participate in advertising content by designing interactive methods and calling for actions. For example, interactive voting, challenges, etc. can be set up to attract user participation and increase the exposure and spread of advertisements.
2. Prioritize advertising relevance.
In the TikTok delivery calculation rules, advertising relevance is an important measurement indicator. TikTok will display highly relevant advertisements to users based on their interests and behaviors to provide a better user experience. Therefore, advertisers should strive to improve the relevance of advertisements to increase the chances of their advertisements being seen by target users.
2.1 Target audience positioning.
Advertisers need to clearly define their target audiences and target their advertisements according to their interests and needs. Through precise target audience positioning, advertisements can better match users’ interests and improve the relevance and delivery effect of advertisements.
2.2 Advertising tags and keywords.
On the TikTok platform, advertisers can add tags and keywords to their ads to associate them with the content that users search for and are interested in. Choosing appropriate tags and keywords can increase the exposure opportunities of advertisements in relevant content and increase the relevance of advertisements.
3. Importance of advertising reputation and user experience.
Advertising reputation and user experience are key considerations in TikTok’s delivery calculation rules. TikTok attaches great importance to user experience and hopes to provide users with high-quality and valuable content. Therefore, advertisers need to pay attention to the reputation and user experience of advertising to ensure good performance of advertising on the platform.
3.1 Advertising authenticity and transparency.
TikTok encourages advertisers to provide true and accurate advertising information. Advertising content should be consistent with the actual product or service and avoid false propaganda. In addition, advertisers should provide full transparency, including disclosing relevant information and complying with advertising policies to establish good advertising reputation.
3.2 Advertising experience and user feedback.
TikTok pays attention to user feedback and experience on advertising. Advertisers should pay attention to the feedback of advertisements among users and make corresponding adjustments based on user feedback. Providing a good advertising experience can increase users’ acceptance and active participation in advertising, thereby improving the effectiveness and exposure of advertising.
4. Comply with platform rules and policies.
In the TikTok delivery calculation rules, it is very important to comply with the platform’s rules and policies. Advertisers should carefully understand and comply with the advertising regulations of the TikTok platform, including advertising content, advertising standards, and advertising review processes. Only by complying with the platform rules can ads be delivered normally and gain more exposure and user engagement.
Conclusion
TikTok delivery calculation rules have important guiding significance for advertisers. By paying attention to user engagement, ad relevance, ad credibility, and user experience, and complying with platform rules, advertisers can improve the delivery effect and exposure of ads on the TikTok platform. Therefore, advertisers should continuously optimize advertising creativity and quality, accurately target target audiences, increase advertising relevance, provide a good advertising experience, and comply with platform rules to obtain better advertising delivery effects and user engagement.