The most important thing for Amazon operation is to attract traffic. It is difficult to transform without sufficient traffic support, so the most work done by Amazon sellers is to attract traffic. For novices and some junior sellers, the most important thing is to do a good job of in-station traffic. There are many ways to attract traffic in the station. Some sellers do it one by one and always find a suitable method. Today, I will share with you the in-station traffic methods commonly used by Amazon sellers.
1. Create a perfect listing interface.
The listing interface is well done, which has a great role in attracting traffic, increasing consumers’ desire to buy, and improving conversion rates. The listing interface should be perfect.
2. Set variants.
Variations are choices of product color, quantity, price, etc. Through variants, certain customers can be attracted, but it should be noted that the number of variants does not need to be set too much, and too much will affect consumers’ choices. Therefore, many sellers do not know how to set variants more appropriately, and how to set variants.
In normal operation, it is a reasonable range to set 5-8 variants for a product. For example, the price of the variant is set in three stages: a low drainage price. A highly praised middle price. A relatively high profit price can increase the exposure and search volume of the product through this setting. If the product price is single and there is no price difference, its exposure rate may be relatively low. For example, the price of a product is a single $10. When consumers choose products with a price range of less than $10 when searching, the product will not appear in front of consumers, so it is easier to find products with price differences, and the exposure rate will be higher.
3. In-site advertising.
Advertising is one of the important ways to drain traffic on Amazon. Good advertising can bring considerable traffic to the store, but this method is not suitable for all Amazon sellers. Having said that, I believe many sellers want to know whether their stores meet the advertising drainage method.
First, sellers can first see if their logo has a buybox, which is the beginning and source of advertising drainage; secondly, see if the logo has good reviews and good reviews, which is the premise for good advertising drainage; finally, see if your title is complete, title. Category. Short description. Long description, etc. meet the standards. If the above three points do not meet the seller’s in-site advertising, it will not bring drainage and conversion in the end.
The above are three methods of traffic diversion on Amazon shared with sellers. I hope it will be helpful to sellers. LianLian Cross-border Payment always pays attention to every little thing of sellers. In future articles, we will also bring articles on related aspects to help sellers operate better.